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PurposeThis study seeks to: empirically measure relationship orientation along a continuum from operation to strategic; evaluate the impact of relationship orientation on the actual activities implemented within the relationship; and determine the impact of these relational activities on relationship effectiveness and business performance.Design/methodology/approachA survey research design following the total design method was used to collect the data. Multi‐item measures were developed to measure relationship orientation and relational activities while existing scales were used to measure competitive intensity and relationship outcomes. The study sampled purchasing managers and the unit of analysis in this research was the business relationship between a buying firm and supplier firm.FindingsThis study provides evidence that relationship orientation has a direct and positive influence on the manner in which buying firms execute relationships with supplier organizations. Additionally, the findings suggest firms with a strategic orientation would have a greater likelihood to implement the relationship in terms of utilization of interorganizational guidelines and resource commitment. Similarly, firms that have a more operational orientation would likely not expend as much effort in relationship implementation. Finally, the study demonstrates a positive relationship between the activities used in buyer‐supplier interaction and both relationship effectiveness and business performance.Originality/valueThis paper contributes to the understanding of relationship orientation and in particular on how variation in relationship orientation impacts the nature of relational activities deployed in buyer‐supplier interaction.

Abstract
The article highlights the relationship between forgiveness, relation and love. It is divided in three sections: an experience of forgiveness which took place in Burundi in the '90s, an outline of the culture of that country and some theories about forgiveness in the psychological field.
The giving of forgiveness is not immediate, but when the victim is able to grant it, he becomes a subject with the power to release himself from a oppressor-oppressed relationship, wherein, if he doesn't forgive, he might be trapped. Without a victim, there is no offender, even although the guilt and the crime remain as such.
By forgiving, conflict between victim/offender is overcome and the two parts enter into a relationship with each other. In a relationship, every time we connect with the other and we recognize him, we enter into a relationship with him and this recognition becomes a gift.
At this point for-give-ness itself becomes a gift, because it has as it's centre a gift, it becomes a relationship of love where I am able to recognize the other for what he really is.

In modern Western economic history, the industrial revolution and the evolution of scientific management helped society to achieve other important goals and turned relationship thinking into a secondary issue. A mass-market orientation and the establishment of the middle-man in distribution channels, as well as specialisation and the division of labour, became top priorities. The dominance of the highly management-oriented marketing mix approach to marketing from the 1960s onwards, has not allowed for a relationship perspective either.This article postulates six key aspects of a successfully implemented relationship marketing strategy: three strategic issues (service business orientation, process management perspective, partnership and network formation) and three tactical issues (direct customer contacts, customer databases, customer-oriented service system). Overall, relationship marketing is seen as a philosophy rather than a departmental function. A transition curve is described for getting from the second to the first.

Kundenzufriedenheit , Verwaltung. Der Verfasser widmet sich dem Thema, wie die öffentliche Verwaltung eine dauerhaft positive Beziehung zum Bürger handhaben kann. Beim Praktizieren des Citizen Relationship Management (CRM) sind Anleihen beim Customer Relationship Management hilfreich: Verstehen der Kunden und des Marktes, Entwickeln des Angebotes etc.

A spate of books have given rise to the perception that the Thatcher--Reagan relationship led to a rebirth of Anglo-American friendship. Argues that the reality is not connected with domestic politics, but with the history of international relations, and more specifically, the rise of Hilter and a shared perception of a Soviet threat. (SJK)

The 'special relationship', wrapped in politically relevant fact and myth, in nostalgia and irritation, can still raise emotions. Books and essays about it bring on their trans-Atlantic and domestic controversies; it remains a case of reviewer beware.

A principal can make an investment anticipating a repeated relationship with an agent, but the agent may appropriate the returns through ex post bargaining. I study how this holdup problem and efficiency depend on the contracting environment. When investment returns are observable, informal contracts ex post can be more efficient than formal contracts, as they induce higher investment ex ante: the principal invests not only to generate direct returns, but also to improve relational incentives. Unobservability of returns increases the principal's ability to appropriate the returns but reduces her ability to improve incentives. The optimal information structure depends on bargaining power.

Anglo-American relations have always been complicated by mythology. On the American side are the legends spawned by the revolt of the thirteen colonies against the tyranny of George III and Lord North and the resulting legacy of anti-imperialism and an enduring suspicion of the British. On the British side, the myth of the 'special relationship' has often led British statesmen to expect
more co-operation and gratitude from the Americans than from mere foreigners such as the French or the Germans. It has been the British, on the whole, who have failed to remember that a core of common interests does not necessarily produce a core of common approach.

Minding is a process that involves behaviour, thought and feeling that facilitate couples' achievement of closeness. This volume will serve as a supplementary textbook for undergraduate and graduate courses in social psychology, communication, family studies, and clinical and counselling psychology.

Psychological birth order is examined as a predictor of irrational relationship beliefs among Turkish people (N= 423) using a Turkish version (Kalkan, 2005) of the White- Campbell Psychological Birth Order Inventory (Campbell, White, & Stewart, 1991) and the Relationship Belief Inventory (Kalkan, 2006). Results of Pearson correlation analysis indicate that positions of psychologically first, middle, and youngest child were significantly related to irrational relationship beliefs. The correlation between psychologically only child scores and irrational relationship beliefs was nonsignificant.

With the advent of relationship marketing, a paradigm shift in marketing thought is occurring, with the dimensions of bonding, reciprocity and trust receiving much attention. This paper addresses another factor in the equation - interdependence - by reviewing the extant literature, providing a conceptual model and discussing the implications for managing a portfolio of interdependent relationships.

In recent times political parties appear to be focusing narrowly on winning elections to the detriment of effective management of their intra-party relationships. The neglect of managing relationships is having a negative effect on parties, hence this study. The study looked at the practice of political relationship marketing in the two leading parties in Ghana, focusing on micro-interactions at the constituency level. Twenty-four party executives were drawn from eight constituencies for interview. Thematic analysis was carried out to identify relationship marketing practices in the parties. The findings demonstrate the presence of some political relationship marketing antecedents. A fully-fledged political relationship marketing practice is however absent.

AbstractA special member‐staff relationship is necessary for psychiatric rehabilitation to be effective.

PurposeThis study explores the relationship among relationship-selling, celebrity attachment and customer engagement.Design/methodology/approachHypotheses were tested, using structural equation modeling on survey responses of 321 participants.FindingsThis study determines the connection between relationship-selling factors and customer engagement using the stimulus-organism-response (SOR) theory. Results demonstrate that interactional intensity, mutual disclosure and cooperative intention exert considerable positive effects on celebrity attachment, which, in turn, significantly impacts customer engagement.Originality/valueThe research findings add to the existing body of knowledge through more information on the degree to which relationship-selling factors affect celebrity attachment, and eventually, customer engagement. The study also aims to prompt researchers and organizations to consider effective communication strategies to increase online customer engagement.