Suchergebnisse

US MM are probably the world's greatest, & in excellent health, more mature & more responsible today than 50 yrs ago. But they are not good enough because: (1) people do not believe what they read; (2) the media do not have enough or the right kind of information; (3) Ed's need more power; & (4) there are large gaps in knowledge of the impact that the media have on the audiences. Once these shortcomings have been remedied, the media can face the really difficult questions of the times: (A) To what extent has newsmen's reportage only of the dramatic distorted readers' concepts of reality? (B) To what extent has media's exploitation of violence made violence prevalent? (3) To what extent have media contributed to increase in promiscuity & the cheapening of sex? (D) To what extent have the media contributed to the popularity of extremism & the devil theory of internat'l relations? HA.

The article deals with legislation on the media, the system of hiring the journalist's skills cadres and their motivation such as national awards in our modern society. The dynamic increase in the number and quality of publications and broadcasting channels in Uzbekistan today, shows collateral works and the achievement of our country in this sphere.

Focus is on the professional image-maker & the use of the mass media in image-making. Major theories of image-making stress qualities a candidate projects, & the predispositions voters project upon candidates. Each attributes differing tasks to the political image-maker. A more useful view is to regard image-making as a joint enterprise of candidates, professionals, & voters. Since the latter seek certain role & stylistic qualities in their ideal candidates, professional image-makers act as brokers, using the mass media to highlight appropriate qualities of clients. In striving to make voters aware of, interested in, & favorable to their candidates, they have adopted a variety of changing techniques in the last 3 decades -- techniques gradually adapted to the underlying character of mass communication. The relative success of these techniques depends upon the specific goals sought & on the increasing professionalization of American political campaigns. Modified HA.