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This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life.

Media plays a constructive role in any society. It is rightly dubbedas the catalyst in social transformation. This social transformation isonly possible with awareness and proper education. Mass media asrightly pointed out by Marshall McLuhan are 'extensions of man'.This is true because media as a tool, transfer information, ideas to itsviewers, readers and listeners and there by enhance humans ability tocommunicate messages and spread knowledge which are pivotal forany society's overall development. The study assumes significancefor the fact that it aims to study how media can play a role inperforming the role of a catalyst in the society where poverty andunequal political power influence the lives of the common people. Inthis direction, it becomes imperative for the journalists who aresteering the responsibility to spread awareness to understand thevarious perspectives of Right to Education to create awareness aboutuniversalization of education in India. Through this survey analysisthe researchers trie to evaluate the impact of orientation cum workshopheld in Tumkur in Karnataka on rural journalists. The study is animpact analysis of workshop on journalists to perceive the level ofawareness and sensitivity on issues like RTE- Right to Education toachieve universalization of education to reach the children of poorand underprivileged in the society. Further, the study throws insightinto the potentialities of journalists working for rural media to increasemedia intervention in promoting social agenda.

"Incisive analyses of mass media - including such forms as talk shows, MTV, the internet, soap operas, television sitcoms, dramatic series, pornography, and advertising-enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption. Throughout, Gender, Race and Class in Media examines the mass media as economic and cultural institutions that shape our social identities, especially in regard to gender, race, and class"--

This chapter discusses the diasporic experience of Iranians living in London (ILIL) & the roles the media can play in this experience. The media can help to integrate Iranians into British culture, make feelings of dislocation worse, bind Iranians to the global Iranian diaspora, or do a little of each. While ILIL do not constitute a single community, they are a "community in action," coming together for cultural events. They are also informally bound by different forms of media, eg, newspapers, women's & film magazines, & radio. This range of media contributes to the institutionalization of Iranian diasporas in different countries. Also found was a psychological shift occurring among some participants -- from viewing themselves as exiles who were eventually going back to Iran to immigrants who were building a new life for themselves in GB. A generational gap exists; older ILIL were more likely to be nostalgic for Iran, while the younger generation was already immersed in British culture, media, & education. The issue of identity is also discussed; there are differing views on how important the preservation of Persian is in maintaining an Iranian identity. A. Lee

This study is an investigation of how members of the Norwegian and the Swedish parliaments relate to and perceive their relationships with the media. Based on surveys conducted among members of the Norwegian Storting and the Swedish Riksdag, we find that male MPs have more frequent and somewhat less formal relationships with media and journalists compared with female MPs. The results also suggest that male MPs have adapted to the media and their logic more than female MPs. Female MPs also appear to be more critical towards the requirements imposed on politicians who want to get media exposure, compared with male MPs. Analysis reveals that gender differences are smaller among Swedish than Norwegian MPs.

Intro -- Preface -- Acknowledgments -- Contents -- Note on Transliteration -- Chapter 1: Introduction -- Chapter 2: Extremism in a Multifaceted Revolutionary Age -- 2.1 Iraq in Turmoil -- 2.2 Syria: A Distorted Uprising -- 2.3 Radical Islam Under Scrutiny: Rise of ISIS and al-Hashd al-Shaabi -- 2.4 Recruitment and Mobilization -- Chapter 3: Jihād, Salafi-Jihadism, and Sectarianism -- 3.1 Salafi-Jihadism -- 3.2 Sectarianism -- Chapter 4: Media Landscape in a Changing Middle East -- 4.1 Freedom, Sectarianism, and Extremism in the New Media -- 4.2 Mediatized Extremism -- Chapter 5: Discourse: Theory and Practice -- 5.1 Media Discourse and Digitalization -- 5.2 Discursive Ideologization -- 5.3 Manipulation -- 5.4 Data Set and Selection Strategy -- Chapter 6: Media Discourse in Syria and Iraq -- 6.1 Syrian Media Discourse -- 6.1.1 Pro-Government Media -- 6.1.2 Pro-Opposition Media -- 6.1.3 Pro-Kurdish Media -- 6.2 Iraqi Media Discourse -- 6.2.1 Pro-Shia Government Media -- 6.2.2 Pro-Sunni Opposition Media -- 6.2.3 Pro-Kurdish Media -- 6.3 Ideologization, Manipulation, and Sectarianization Within the Syrian and Iraqi Media Discourse -- Chapter 7: Radical Islamists in the Digital Era: A Multifaceted Extremist Discourse -- 7.1 ISIS Discourse -- 7.1.1 Ideologization Within ISIS Discourse -- 7.1.2 Manipulative Strategies in ISIS Discourse -- 7.2 Al-Hashd al-Shaabi Discourse -- 7.2.1 Ideologization Within the Discourse of al-Hashd al-Shaabi -- 7.2.2 Manipulative Strategies in al-Hashd al-Shaabi Discourse -- 7.3 Sectarian Extremism in the Manipulative and Ideological Discourse of ISIS and al-Hashd al-Shaabi -- Chapter 8: Conclusions: Discursive Practices by Sectarian-Guided Propaganda Machines -- 8.1 Incubators of Extremism: Media Discourse in Syria and Iraq -- 8.2 Evolution of Extremist Discourse in the Heart of the Middle East.

The emerging global media system reveals the newest stage of class struggle under capitalism. The neoliberalist call for government deregulation of the media & communications markets is essentially a call for their "re-regulation" to serve corporate interests. With stunning speed, seven multinational corporations -- Disney, AOL-Time Warner, Sony, News Corporation, Viacom, Vivendi, & Bertelsmann -- have gained global domination. The second tier in media industries has quickly emerged gaining national & regional dominance. They form ties & joint ventures with the global oligopoly that allows the major giants to showcase local control while they exercise domination of politicians, promote pro-business policies, & expand the global media market, at the expense of large segments of local populations. The demise of public broadcasting, the inefficacy of Third World resistance, & the hidden fist of the US military reveal much about renewed imperialism & the challenge to political democracy, & highlight the need for socialists to defend social justice & democratic values through making media issues part of their political platforms. L. A. Hoffman

Abstract.Health care has arguably been the most important issue in Canadian politics in the past decade. This paper focuses on the extent to which the media affect public perceptions of "the way things are" in the Canadian health care system. Individual perceptions of the state of health care are analyzed as being a function of personal experience with the system, loyalty or pre-formed opinions and the information that the individual receives through the media. Results indicate that media use has a significant effect on the likelihood of negative perceptions regarding the state of health care.Résumé.Le système de soins de santé représente sans doute le thème dominant de la dernière décennie sur la scène politique canadienne. Cet article examine l'influence exercée par les médias sur les perceptions du public concernant «la situation courante» du système de soins de santé canadien. L'analyse présente les perceptions individuelles sur l'état du système comme étant le reflet de l'expérience personnelle, d'une loyauté ou d'une opinion préétablie et de l'information transmise par les médias. Les résultats indiquent que les médias ont une incidence importante sur d'éventuelles perceptions négatives concernant l'état du système de soins de santé.

On subjects from Superman to rock 'n' roll, from Donald Duck to the TV news, from soap operas and romance novels to the use of double speak in advertising, these lively essays offer students of contemporary media a comprehensive counterstatement to the conservatism that has been ascendant since the seventies in American politics and cultural criticism. Donald Lazere brings together selections from nearly forty of the most prominent Marxist, feminist, and other leftist critics of American mass culture-from a dozen academic disciplines and fields of media activism. The collection will appeal to a wide range of students, scholars, and general readers