In: Patrick, Vanessa M., Yashar Atefi and Henrik Hagtvedt (2017), "The Allure of the Hidden: How Product Unveiling confers Value," International Journal of Research in Marketing, 34(2), 430-41.
City leaders often make reference to their built and natural environments when they compete domestically or internationally for financial investment, tourism spending and high quality workers. These leaders are aware that people in the workforce, investors and tourists would prefer to be associated with vibrant and attractive places. Research has confirmed the important role the appearance of the built environment plays in people's physical, financial and psychological wellbeing, not the least of which is helping to foster a sense of individual and community pride. However, there is also literature critical of the appearance of many individual buildings and urban streetscapes, particularly those that have arisen through the well-intentioned but uncoordinated efforts of those involved in the development of individual sites. Recognising that wider public interests have not always been well-served by private development, governments and local authorities become involved to control development outcomes. One aspect of development control is design review, which aims to improve the quality of urban places by influencing the design of individual buildings. However, given that design review is administered by professional experts and that design guidance is based on normative expressions of what good design should be, what assurances are there that urban transformation meets with public expectations? The research reported in this thesis addresses this question. This research seeks to identify those streetscape design characteristics that are best liked by people and those that they dislike. A methodology based on mixed research methods was developed. An initial study sought people's preferences for six different urban streetscapes, as depicted photographically. Analysis of nearly 200 responses to the survey questionnaire identified several building and streetscape characteristics that were consistently liked and disliked. To explore these and other responses from another perspective, a second study was designed that would examine people's preferences in more detail and on the basis of their actual experience of the streetscapes. Study Two was developed around three separate case studies and two focus group discussions. Demographic information about the 156 survey respondents was collected, along with their aesthetic perceptions about individual buildings, relationships between buildings and overall streetscapes. This enabled comparisons to be made on the bases of gender, age and occupational background. Of particular interest was to understand the streetscape preferences of lay members of the public, those whose interests design review aims to ensure, and change professionals, who make the design and planning decisions. Two focus group discussions were convened, one for change professionals and the other for lay people, to explore findings from the survey in more detail. The results indicate that people prefer older buildings whose façade designs are based on more traditional composition patterns, and that the activities with which a building is associated have considerable influence on perceptions. These are two matters about which design control of new building development is not interested. In general, people prefer moderate variations in height between buildings along the length of a street and change professionals seem to tolerate/prefer bigger variations than others. Abrupt differences in height between adjoining buildings were viewed negatively by lay people, in large part because blank walls on internal boundaries become evident. On the other hand, change professionals were less sensitive to such differences, in part because they understood the nature of change and anticipated that future change would help heal such conflicts. In addition to exploring people's perceptions of New Zealand streetscapes the thesis discusses several of the best-liked and the least-liked buildings in the context of design control processes in order to speculate about which methods might hold the greatest promise for creating well-liked urban streetscapes. While this discussion is relevant it sits outside the main thrust of the project and is necessarily brief. In anticipation that this discussion will continue the thesis concludes with a summary of the matters around which design control could, and perhaps should, be interested, based on the collected evidence. The findings of the research help us to better understand how people perceive urban streetscapes and therefore these become a platform for future work, one aspect of which could explore how people's preferences can be better integrated with development control.
The phenomenon of the war through the frame of the political-aesthetical approach is conducted. The aim of the article is to research the moving factors, elements and function of the political aesthetization of the war as a political phenomenon and a complex political process. The methodology of this research is based on the political-aesthetical approach, which introduce the connection and interaction between the aesthetical and political spheres as a collection of the specific political-aesthetical phenomena and processes, emerging from the law of the people psychic working. The idea, that the people psychic works on the aesthetical laws, give us the possibility to view the political aesthetization as a natural process of political consequence. Thus, the main factors of political aesthetization of the war we could define as a irrational nature of political things, a strong emotional influence of the political thinking process by natural and managed sources, a correlation between political values and the aesthetical judgment. The elements of the political aesthetization process are determined as the political symbolization, political metaphorization and political ritualization. As to the war we conduct the symbols of the war, weapon, army and other war's attributes; the rituals of the peace and war; the main metaphors, which descript the war and give some imagination about the war's attributes and senses. We define the key functions of the political aesthetization of the war as the valuation, interpretation, mobilization, behavioral model's forming and the other. ; The phenomenon of the war through the frame of the political-aesthetical approach is conducted. The aim of the article is to research the moving factors, elements and function of the political aesthetization of the war as a political phenomenon and a complex political process. The methodology of this research is based on the political-aesthetical approach, which introduce the connection and interaction between the aesthetical and political spheres as a collection of the specific political-aesthetical phenomena and processes, emerging from the law of the people psychic working. The idea, that the people psychic works on the aesthetical laws, give us the possibility to view the political aesthetization as a natural process of political consequence. Thus, the main factors of political aesthetization of the war we could define as a irrational nature of political things, a strong emotional influence of the political thinking process by natural and managed sources, a correlation between political values and the aesthetical judgment. The elements of the political aesthetization process are determined as the political symbolization, political metaphorization and political ritualization. As to the war we conduct the symbols of the war, weapon, army and other war's attributes; the rituals of the peace and war; the main metaphors, which descript the war and give some imagination about the war's attributes and senses. We define the key functions of the political aesthetization of the war as the valuation, interpretation, mobilization, behavioral model's forming and the other.
En este trabajo se analiza un conjunto de obras de arte en el que se identifican contenidos de género problematizados en las mismas, con el fin de indagar cómo, a través de la variable domesticidad, se procede a la interpretación de malestares de género presentes en las manifestaciones estéticas. Metodológicamente, el análisis de las obras es abordado desde la iconografía e iconología, 1 el cual se enriquece con los aportes de los estudios de género, que brindan herramientas teóricas que contribuyen a develar las significaciones intrínsecas de las obras, en tanto producciones de artistas mujeres. Además, partiendo de entrevistas a las autoras, se consideran los indicadores subjetivos y consideraciones personales obtenidos en dichos intercambios. Inscripto en una línea de investigación sobre obras de arte producidas en la Región Nordeste argentina, este trabajo pretende hacer visibles modos de producción no canónicos del arte contemporáneo de artistas mujeres que resultan significativos en tanto manifiestan cuestiones de la realidad social de la cultura contemporánea. La obra "La cruz de los Milagros", autoría de Fernanda Toccalino, y "La condición femenina" de María Victoria González, constituyen obras en las que se advierte la presencia de posiciones políticas al respecto del trabajo doméstico y de la construcción de la feminidad en la creación estética. ; This paper concerns the analysis of a set of artworks in which gender issues are identified. It aims to investigate how it is possible to interprete discomforts of gender in the aesthetic manifestations through the variable domesticity. Methodologically, the analysis is based on the concepts of iconography and iconology, which are enriched by the contributions of gender studies, in order to provide theoretical tools that help to uncover the intrinsic meanings of the works, in productions of women artists. Using interviews with the authors, we incorporate to the analysis personal considerations and subjective indicators obtained from such exchanges. In the context of a line of research on works of art produced in the Northeast Region of Argentina, this paper seeks to highlight noncanonical modes of contemporary art production of female artists that are significant in their modes of exposing issues of the social reality in the contemporary culture. "La Cruz de los Milagros", by Fernanda Toccalino and "La condición femenina" by Maria Victoria Gonzalez are works in which the presence of political positions on domestic work and the construction of femininity is evident in the aesthetic creation.
This article examines the current heroization of Ukrainian nationalist leader, Stepan Bandera, as manifested in monuments and commemorative practices. It offers a topographic survey that reveals the extent and variety of modes of Bandera heroization. It examines the esthetic and historical controversies that surround Bandera memorialization. It enquires into the personal motivations and political strategies that underlie the effort to project the chosen image of Bandera upon the public space in highly visible terms. It suggests that the campaign in favor of memorializing Bandera can best be understood in performative terms. It is in depicting Bandera as a hero of Ukraine that Bandera becomes a hero of Ukraine.
Walter Benjamin proposed as aesthetic and political objective to determine the axis of the common sensibility of the nineteenth century, based on the work of Sigfried Giedion: Bauen in Frankreich (1928). Giedion's works have since formed generations of architects, as a result of its international at the head of the International Congresses of Modern Architecture position. ; Walter Benjamin propuso como objetivo estético y político determinar el eje de la sensibilidad común del siglo XIX, partiendo de la obra de Sigfried Giedion: Bauen in Frankreich (1928). Las obras de Giedion han formado desde entonces a generaciones de arquitectos, como consecuencia de su posición internacional a la cabeza de los Congresos Internacionales de Arquitectura Moderna.