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The author cites that this is a study of the nature and origins of the dominant post-war approach to strategic nuclear arms control in an attempt to clarify it, distinguish it from others, and begin to explain the qualities which made it so attractive and eventually so widely accepted. The study ends with the early 1960s by which time the central t

List of Figures -- Acknowledgments -- Introduction: Marks & Spencer, Democratisation and the History of Non-Elite Clothing -- 1: Marks & Spencer, Retailing and the Ready-to-Wear Clothing Industry -- 2: The Role of Technological Innovation -- 3: Marks & Spencer and Fashion: The Importance of Design -- 4: Selling Fashion -- 5: Marks & Spencer and the Internationalisation of Fashion -- Conclusion: Changing the Definitions of Fashion: Quality and Value for All -- Bibliography -- Index.