Abstract We examine how the grammatical subject of a marketing claim affects persuasion. We refer to this phenomenon as the subject bias and introduce the distinction between users subjects (where product users are the grammatical subject of a sentence) and product subjects (where the product is the grammatical subject of the sentence). We find that users subjects can lead to an illusion of fit, where a reader believes that an offer provides a better fit for oneself than for other consumers, which, in turn, affects persuasion. Eight experiments, including a field study, provide support for the subject bias in different domains, ranging from online dating services to medical products, and uncover the underlying process along with its boundary conditions while ruling out alternative explanations. These findings advance the understanding of the antecedents and consequences of idiosyncratic fit and introduce a novel language effect in consumer research that has theoretical, methodological, and practical implications.
This book presents the relation between the subject and the other in the work of Jacques Derrida as one of 'surviving translating'. It demonstrates the key role of translation in thinking difference rather than identity, beginning with the work of Martin Heidegger and Emmanuel Levinas. It describes how translation, and its ethical demands, acts as a leitmotif throughout Derrida's writing; from his early work on Edmund Husserl to his last texts on politics and hospitality. While for both Heidegger and Levinas translation is always possible, Derrida's account is marked by the challenge of impossibility. Expanding translation beyond a merely linguistic operation, Foran explores Derrida's accounts of mourning, death and 'survival' to offer a new perspective on the ethics of subjectivity
Zugriffsoptionen:
Die folgenden Links führen aus den jeweiligen lokalen Bibliotheken zum Volltext:
Introduction: when they write what we read -- Unsettling subjects: critical perspectives on selves in writing and writing selves -- (Re)Writing histories: the emergence and development of Indigenous Australian life-writing -- 'The pencil and the mouth': anthropology, orality, literacy, and modernity -- 'A tape-recorder and an editor': the politics and practices of cross-cultural collaborative text-making -- Crowded house: Galarabulu: stories of the West Kimberley -- Troubling relations: Nyibayarri: Kimberley tracker, Ingelba and the five black matriarchs, and The sun dancin' -- Fighting with our tongues, fighting for our tongues: Warlpiri karnta karnta-kurlangu yimi/Warlpiri women's voices: our lives, our history and Auntie Rita -- Conclusion: reading the word, reading the world: re-reading orality, literacy, and modernity
This article documents the various metaphors that have been used to depict mixed-race individuals as animalistic, infantile, or commodified subjects in the twentieth and twenty-first centuries. In doing so, McNeil's article reveals the discordant affinities between the politics and poetics of Frantz Fanon and anti-colonial intellectuals in the 1950s and 60s. It also calls attention to postcolonial theorists who emphasize Fanon's continuing relevance in the fight against neocolonialism and neoliberalism in the twenty-first century. Moreover, McNeil's analysis not only brings into sharp focus the carefully constructed civility of contemporary politicians and journalists who seek to distance themselves from Fanon's trenchant radicalism but also encourages further reflection on the language and style of academic debates in critical mixed race studies.
En este trabajo reflexiono sobre la noción de cuerpo en los sujetos, denominados "marginados" desde el discurso educativo. Un sujeto que será diferente, desde el punto de vista del psicoanálisis, con un cuerpo atravesado por el lenguaje y por su sexualidad. Con una pulsión de saber que solo se construye desde la singularidad, y que es del orden de la economía del cuerpo obligado a inscribir algo en el lenguaje.
The article deals with the methodological problems of transformation processes in political science in the late XIX-th-early XX centuries and in the period between the two world wars. The author reveals the causes and origins of the crisis phenomena in political science due to the new political realities in the world and new trends in the political science development. The process of modern political science formation is analyzed in its gradual development (formal-legal, traditional, behavioral and post-behavioral). The special role of the Chicago revolution in political science, which created the environment and the ground for the emergence of the "behavioral" revolution, is revealed. The main program provisions of the "behavioral" revolution are indicated, its results, the main vectors of political science development in the post-behavioral era are revealed.The role of structural functionalism (G. Almond and his school) in the formation of modern political science is revealed. The article deals with the interaction of political science with related social disciplines, which led to the emergence of some hybrid disciplines of political knowledge, including political sociology and political management. The content of the hybridization concept is revealed. The role of sociology in this process as the "main donor" of political science in the considered era is revealed. Object-subject areas of political sociology and political management, their place and role in the mechanism of socio-political systems functioning in the subject field of political science are defined. Generalizing conclusions are made.
New guidelines implemented by the U.S. Department of Health and Human Services exempt broad categories of social science research from regulation by university review boards. The analysis examines how exemption from regulation will change the way researchers manage ethical matters in the future. Social scientists will wish to protect the rights of research subjects and, at the same time, study sensitive social issues by scientific designs. As in the past, these goals will be incompatible in various ways. The analysis examines the parameters within which researchers will deal with several ethical and methodological dilemmas.
Budget data is among the most socially demanded stuff everywhere in the world. Available at local, regional and federal levels budget data composes a research base for investigations and a decision support holding for powers. It is also vital for citizens and public initiatives. Given that budget statistics in Russia is the most accurately gathered and regularly updated stuff of all other state data it is a social challenge to implement an information system integrating local, regional and federal statistics and government agencies reports, think tanks publications and academic papers on state finances and compliment it with developed subject-oriented search instrument. An information system on budget data is implemented and updated as part of the University Information System RUSSIA (www.cir.ru/www.budgetrf.ru). The most ambitious part of the product is a System of Subject Headings for Russian Federation Budget Data processing and integration. The System of Subject Headings will be also used as a search instrument to navigate in Russian Federation Budget Data. As a first step a RF state finances ontology was formed. A beta version consisted of 100+ categories, it was presented for evaluation to a group of specialists in the field. The comments were gathered and discussed. By collective efforts a SSH final version was composed. The work has started on each category terminological presentation/description/support. Terminology is borrowed from the UIS RUSSIA thesaurus (70000+ descriptors and terms). As a next step a SSH-thesaurus (120 categories, 5000+ descriptors with terms) will be created and tested while processing the budget data and documents. Specialists engaged in the project will evaluate the results to provide for a tool horning. The instrument created will be implemented to search across an integrated holding of the RF budget data and documents investigating the finance situation and system analysis of economic and social processes.
"This book presents the relation between the subject and the other in the work of Jacques Derrida as one of 'surviving translating'. It demonstrates the key role of translation in thinking difference rather than identity, beginning with the work of Martin Heidegger and Emmanuel Levinas. It describes how translation, and its ethical demands, acts as a leitmotif throughout Derrida's writing; from his early work on Edmund Husserl to his last texts on politics and hospitality. While for both Heidegger and Levinas translation is always possible, Derrida's account is marked by the challenge of impossibility. Expanding translation beyond a merely linguistic operation, Foran explores Derrida's accounts of mourning, death and 'survival' to offer a new perspective on the ethics of subjectivity"--Back cover
Lepinard continues the discussion on feminism and gender that has been central to this journal. She engages in the ongoing debate initiated by Susan Moller Okin on whether multiculturalism is compatible with feminist principles. To reconcile multicultural claims with those of feminism, Lepinard shifts attention to the pressing issue of autonomy and argues for a "post-agency" conception that focuses on how individual actions are conditioned by social relationships of power while at the same time remaining attentive to everyday practices and experiences of resistance that move beyond the primacy of consciousness. In highlighting the problems with theories of multiculturalism, Lepinard seeks to open up the potential for building collective feminist subjects both within and between cultural communities. Adapted from the source document.
<b><i>Background/Aims:</i></b> This study addresses the objective knowledge about the disease of subjects at risk for 3 genetic late-onset neurological diseases (LOND): familial amyloid polyneuropathy (FAP) TTR V30M, Huntington disease (HD), and Machado-Joseph disease (MJD). <b><i>Methods:</i></b> Subjects at risk for FAP, HD, and MJD submitted to genetic counseling to know their status (carrier or non-carrier) and subjects at risk for hereditary hemochromatosis (HH), the control group, completed a sociodemographic questionnaire and answered the open-ended question: "What do you know about this disease?." <b><i>Results:</i></b> From 10 categories of answers, <i>references to the disease, quantitative answers, references to the family</i>, and <i>metaphors</i> stood out. <i>References to the disease, references to the family</i>, and <i>metaphors</i> were mentioned more often by subjects at risk for LOND than by subjects at risk for HH (control group). <b><i>Conclusion:</i></b> The disease itself and its meaning as well as sick relatives play a key role in the objective knowledge about LOND. Thus, genetic counseling protocols of subjects at risk for LOND should include questions concerning family knowledge and disease experience.
Although subject recruitment for clinical trials in Shandong has been carried out with an awareness of international regulatory and ethical frameworks, there have been some defects in the recruitment process. The objective of this study is to analyze the current status of subject recruitment in Shandong. We conducted a survey among 198 principal investigators (PIs) and 543 subjects. The results were summarized and calculated as a percentage according to the responses to each question by PIs and subjects. This survey indicated that the ethics committee should strengthen the review of subject recruitment and enhance ethics training among board members. PIs should seek to improve the recruitment process.
The paper shows the potential of the cultural approach in preschool pedagogy. The authors consider performative installations of the famous European artist of Russian origin Alexander Reichstein as pedagogical spaces for the first time. The text attempts to reveal the hidden mechanisms that make Reichstein's exhibitions extremely popular not only among adults, young people and schoolchildren, but also among preschool children. Reichstein's exhibitions provide an opportunity for educating adults (teachers and parents) to discover the potential of preschoolers and find new mechanisms for their own pedagogical growth. The authors show that the cultural approach used in modern cultural studies is no less effective in pedagogy and is the basis of Reichstein's expositions.