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In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 5, S. 740-750
ISSN: 1354-0688
In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 2, S. 302-303
ISSN: 1354-0688
In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 6, S. 983-984
ISSN: 1354-0688
In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 1, S. 89-104
ISSN: 1460-3683
Some of the most important propositions in the political marketing literature hinge on assumptions about the electorate. In particular, voters are presumed to react in different ways to different orientations or postures. Yet there are theoretical reasons for questioning some of these assumptions, and certainly they have seldom been empirically tested. Here, we focus on one prominent example of political marketing research: Lees-Marshment's orientations' model. We investigate how the public reacts to product and market orientation, whether they see a trade-off between the two (a point in dispute among political marketing scholars), and whether partisans differ from non-partisan voters by being more inclined to value product over market orientation. Evidence from two mass sample surveys of the British public (both conducted online by YouGov) demonstrates important heterogeneity within the electorate, casts doubt on the core assumptions underlying some political marketing arguments and raises broader questions about what voters are looking for in a party. [Reprinted by permission of Sage Publications Ltd., copyright holder.]
In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 1, S. 147-148
ISSN: 1354-0688
In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 6, S. 985-986
ISSN: 1354-0688
In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 3, S. 381-390
ISSN: 1460-3683
While there are relevant studies on both local political subcultures and party activism in Italy, the literature misses the relations between these two social and political phenomena. This article aims at bridging the lacuna by presenting a typology of the local branches of the Italian PD (Democratic Party) based on the relationship between the features of party activism and the local political subcultures. Four types of local PD branch emerge: the 'showcase' branch, the 'administrative' branch, the 'company' branch and the 'committee' branch. The article discusses each type, while drawing on 40 in-depth interviews collected during field research. Insights into the relationship between local political subcultures and party activism in Italy are offered. [Reprinted by permission of Sage Publications Ltd., copyright holder.]
In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 3, S. 416-428
ISSN: 1354-0688
In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 3, S. 467-479
ISSN: 1354-0688
In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 4, S. 533-546
ISSN: 1354-0688
In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 4, S. 563-575
ISSN: 1354-0688
In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 4, S. 506-520
ISSN: 1354-0688
In: Party politics: an international journal for the study of political parties and political organizations, Band 20, Heft 4, S. 591-603
ISSN: 1354-0688
In: Métis in Canada. History, Identity & Politics. Edmonton: University of Alberta Press, 2013: 143-203
SSRN
In: Party politics: an international journal for the study of political parties and political organizations, Band 19, Heft 3, S. 523-525
ISSN: 1354-0688