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"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now Describes the analytical tools necessary to make informed decisions on the data Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--Provided by publisher.

This volume explores recent advances in network research, strengthening theorizing on social structures and meaning in and between organizational networks. The volume will interest researchers seeking to explain organizational phenomena through the analysis of communications and information from archival/secondary electronic sources

This paper provides a qualitative analysis, based on interviews, about the experiences of users in their access to online political information. Along with the Internet, social networks have set a new space not only of political protests and callings, but also of access to information, thus creating a new personal agenda setting, enhanced by interactivity. As a result, social networks represent a new educational channel for part of the population that uses this option for information, and represent a new role in media literacy. The results of this exploratory study show lines of research and materialize seventeen information andcommunications technologies (ICTs) practices in politics and journalism, as well as a weakening of the media malaise, facing the promotion of citizen participation. ; Este artículo realiza un análisis cualitativo, basado en entrevistas en profundidad, de las experiencias que los usuarios tienen en el acceso a la información política en la red. Junto con Internet, las redes sociales han configurado un nuevo espacio no solo de protestas y convocatorias políticas, sino también de acceso a las noticias, creando así una nueva agenda setting, potenciada por la interactividad. Las redes sociales constituyen un nuevo canal educativo para parte de la población que usa esta vía como medio de información y representan una nueva función en la alfabetización mediática, pero su dinámica y funcionamiento pueden potenciar o limitar los contenidos informativos. Los resultados de este estudio exploratorio muestran líneas de investigación y concretan diecisiete prácticas de las tecnologías de la información y comunicación (TIC) en la política y el periodismo, un debilitamiento del malestar mediático frente al impulso de la participación ciudadana y un cuestionamiento de la pluralidad informativa en la red.

Susceptibility to social influence (SSI) has been reported as a key factor for social influence in online social networks (OSNs) such as Facebook, Instagram, and Twitter. In four online studies, we show that the personality trait of SSI, namely the susceptibility to normative influence (SNI), predicts the extent to which Facebook users comply with the behavior of others on Facebook (e.g., buying, voting, or visiting what other OSN users post). In Studies 1a and 1b, we find that SSI correlates with diverse OSN behaviors, which are the typical results of being affected by social influence. In Study 1b, we find that the perceived importance of the topic of OSN behaviors (e.g., fashion or politics) moderates the effect of SNI on OSN behavior, with a higher importance resulting in a stronger effect of SNI on OSN behavior. In Studies 2 and 3, we find that SNI predicts the extent Facebook users hypothetically "like" diverse topics on Facebook. We also find partial support for the idea that there are interactions between SNI and the Big Five personality traits (i.e., openness, conscientiousness, extraversion, agreeableness, and neuroticism) on OSN behavior. Specifically, the extent to which the Big Five personality traits of openness, agreeableness, and neuroticism predict OSN behavior depends on Facebook users' SNI. Our studies contribute to research on the personality-based prediction of OSN behavior and help in better understanding the dynamics of social influence in OSNs, underlining the vulnerability of susceptible OSN users.

This article examines the effects of the Internet on political participation in Britain. In particular it examines the 'normalisation' thesis which argues that the Internet will produce relatively few attitudinal or behavioural changes in the mass public, but rather will tend to reinforce and reflect existing patterns of participation. The evidence suggests that given the hype surrounding the emergence of the Internet, its subsequent impact in the political sphere has been limited. However, it has the potential to bring new individuals into the political process and it can deepen and enhance the participatory experiences of citizens in general.

This article examines the effects of the Internet on political participation in Britain. In particular it examines the 'normalisation' thesis which argues that the Internet will produce relatively few attitudinal or behavioural changes in the mass public, but rather will tend to reinforce and reflect existing patterns of participation. The evidence suggests that given the hype surrounding the emergence of the Internet, its subsequent impact in the political sphere has been limited. However, it has the potential to bring new individuals into the political process and it can deepen and enhance the participatory experiences of citizens in general.