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Harvard business review on green business strategy
In: The Harvard business review paperback series
In: Ideas with impact
Harvard business review on doing business in China
In: The Harvard business review paperback series
In: Ideas with impact
Harvard business review on doing business in China
In: The Harvard business review paperback series
In: Ideas with impact
Harvard business review on doing business in China
In: The Harvard business review paperback series
In: Ideas with impact
Business versus business?: Grupos and organized business in Colombia
In: Latin American politics and society, Band 47, Heft 1, S. 31-54
ISSN: 1531-426X
World Affairs Online
Internet business: der Weg zu erfolgreichem Online Marketing und Electronic Commerce
Business-to-business market research
Harvard business review on rebuilding your business model
In: The Harvard business review paperback series
Business‐to‐business Service Marketing: HOW DOES IT DIFFER FROM BUSINESS‐TO‐BUSINESS PRODUCT MARKETING?
In: The journal of business & industrial marketing, Band 8, Heft 1, S. 45-57
ISSN: 2052-1189
Business‐to‐business service marketing has received comparatively
less attention in the academic literature than business‐to‐business
product marketing; much of the service marketing literature discusses
the ways in which services and products are different. Compares service
marketing to product marketing in the industrial sector from the
perspective of customer value creation. Results of a study of managers
in the telecommunications industry provide some insight into criteria
used by customers to evaluate services and products. According to the
results, more similarities than differences exist between service and
product marketing in the industrial sector. Managerial implications of
this finding are presented.