Entrepreneurship in India
Cover -- Half Title -- Title Page -- Copyright Page -- Foreword -- Preface -- Contributors List -- Brief Contents -- Table of Contents -- Chapter 1: What is Entrepreneurship? -- 1.1: What is Entrepreneurship? -- 1.2: Why Become an Entrepreneur? -- 1.2.1: Be Their Own Boss -- 1.2.2: Pursue Their Own Ideas -- 1.2.3: Pursue Financial Rewards -- 1.3: Characteristics of Successful Entrepreneurs -- 1.3.1: Passion for the Business -- 1.3.2: Product/Customer Focus -- 1.3.3: Tenacity Despite Failure -- 1.3.4: Execution Intelligence -- 1.4: Common Myths About Entrepreneurs -- 1.5: Entrepreneurship's Importance -- 1.6: Economic Impact of Entrepreneurial Firms on a Society and Country -- Review Questions Based on Chapter -- Applied Questions -- References -- Chapter 2: Entrepreneurship Process and Identifying Opportunities -- 2.1: Introduction -- 2.2: Entrepreneurship Process for New Business -- 2.2.1: Identifying and Recognizing Opportunities -- 2.2.2: Solving a Problem -- 2.3: Finding Gaps in the Marketplace -- 2.4: Sources of Generating Ideas -- 2.4.1: Existing Products and Services -- 2.4.2: Distribution Channels -- 2.4.3: Government -- 2.4.4: Research and Development -- 2.5: Techniques for Generating Ideas -- 2.5.1: Focus Groups -- 2.5.2: Brainstorming -- 2.5.3: Problem Inventory Analysis -- 2.6: Encouraging and Protecting New Ideas -- 2.7: Encouraging Creativity at the Firm Level and Protecting the Idea -- Review Questions -- Applied Questions -- References -- Chapter 3: Feasibility Analysis -- 3.1: Introduction: Feasibility Analysis -- 3.2: When to Conduct the Feasibility Analysis? -- 3.3: Benefits of the Feasibility Study -- 3.4: Feasibility Check Chart -- 3.5: Product/Service Feasibility Analysis -- 3.6: Industry/Target Market Feasibility Analysis -- 3.7: Organizational Feasibility Analysis -- 3.8: Financial Feasibility Analysis -- Case Study.