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This book addresses the consequences of the main changes the media have undergone over the last 10 years: increasing commercialisation, concentration, convergence and internationalisation. The contributors reflect on the debate and the concern about the role of the media in a rapidly changing society. All contributions have been written originally for this volume and have not been published elsewhere. Contributors include eighteen academics from fifteen European countries, all of them experts in media research. The book is an invaluable resource for researchers and students in communication sciences, as well as for general readers interested in the role played by the media in social developments at large. This is volume 4 in the Changing Media, Changing Europe book series, supported by the European Science Foundation

Too often remembered solely as the psychiatrist and cultural critic whose testimony in Senate subcommittees sparked the creation of the Comics Code, Fredric Wertham was a far more complex man. Author Bart Beaty traces the evolution of Wertham's attitudes toward popular culture and reassesses his place in the debate about pop culture's effects on youth and society. When The Seduction of the Innocent was published in 1954, Wertham (1895-1981) became instantly known as an authority on child psychology. Although he had published several books before Seduction, its sharp criticism of popular cultur

Cover -- Title -- Copyright -- Contents -- Preface to the Second Edition -- Acknowledgments -- 1. An Introduction to the Sociology of Popular Culture -- 2. Racial Perspectives on Popular Culture -- 3. Class Perspectives on Popular Culture -- 4. Gender Perspectives on Popular Culture -- 5. Sexuality Perspectives on Popular Culture -- 6. Disability Perspectives on Popular Culture -- 7. Translating Harry Potter -- 8. Conclusions -- Appendix 1: A Brief History of Printing and Publishing -- Appendix 2: A Brief History of the Music Industry -- Appendix 3: A Brief History of Film -- Appendix 4: A Brief History of Television -- Appendix 5: A Brief History of the Internet -- References -- Glossary -- Index

"Der Artikel untersucht den Einfluß kultureller, ideologischer und wissenschaftlicher Faktoren auf die italienische Massenkommunikationsforschung von den Ursprüngen in den sechziger Jahren bis heute. Als relativ beständige Einflüsse sind zu nennen: (a) eine starke Neigung der Wissenschaftler zu sozialem Engagement, die normative Forschung erleichtert, (b) eine Debatte über allgemeine theoretische Probleme, und (c) eine langjährige finanzielle Unterstützung durch die italienische Rundfunkgesellschaft RAI, die an einer Bewertung ihrer öffentlichen Dienstleistungen interessiert war. Die Veränderungen über den Zeitraum von der kritischen Theorie zu eher pragmatischen Perspektiven und von einer Konzentration auf inhaltsanalytische Forschung zu einem eigenen, spezifisch italienischen semiotischem Ansatz werden nachgezeichnet." (Autorenreferat)

Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution. According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Jack Lule's, Understanding Media and Culture: An Introduction to Mass Communication, will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.

A new approach to media in your life -- Growing up in a mediated world -- How we acquire language : communication and community -- The brain and the birth of writing -- Printing, the mass public, and the mass private -- Newspapers in a digital media world -- Magazines and the construction of the story -- Going global : the telegraph -- Radio, music, and the soundtrack of our lives -- Writing images and movement: photography -- Movies and the dream factory -- Television : broadcasting and narrowcasting -- Advertising -- Public relations -- Law and ethics, media and journalism -- Media and agenda setting in the political sphere -- The new media explosion -- In the midst of a revolution, imagining the future.

1. Power after the media -- 2. Genre after the media -- 3. Representation after the media -- 4. Ideology after the media -- 5. Identity after the media -- 6. History after the media -- 7. Audience after the media -- 8. Narrative after the media : from narrative to reading -- 9. Technology after the media.

This edited volume examines the ways that global media shapes relations between place, culture, and identity. Through the included essays, Chopra and Gajjala offer a mix of theoretical reflections and empirical case studies that will help readers understand how the media can shape cultural identities and, conversely, how cultural formations can influence the political economy of global media. The interdisciplinary, international scholars gathered here push the discussion of what it means to do global media studies beyond uncritical celebrations of the global media technologies (or globalizatio

Intro -- Contents -- Introduction: Keywords,Philippine Media Cultures and Neocolonialisms -- Education and Surplus Laborin Philippine Neoliberalism -- Philippine Education, Labor, and the State -- Philippine Education, Neoliberalism, and the Containment of Labor Mobility -- Education in the Service of Neoliberalism -- Endnotes -- Empire": Gender and Sexuality in U.S. Colonialism -- Endnotes -- Development": Animation and Development -- The History of Animation: Writing the Nation in the Colonialand Transnational Imaginations -- The Production of Animated Texts: Order and Subversion of National Imaginations -- Endnotes -- Abjection": Dogeating/Dogeaters -- Endnotes -- Geography": Popular Discourse of Vietnam in the Philippines -- Dissecting the Horror -- Obscuring the Filipino Identity and Space -- The Convergence and Divergence in Miss Saigon -- Endnotes -- Primordiality": Japanese Cinema's Representation of the Philippines -- Masculinity and Hysteria in Dawn of Freedom and Victory Song of the Orient -- Femininity in the Female OCW Films -- Endnotes -- Hysteria": Japanese Children's Television in the Philippines -- "Losing One's Head": Hysteria, Japan, and Children's Television -- "Dreaming Modernity": Global Localization, the Philippines, and Japanese Children's Shows -- Endnotes -- Sovereignty": Japanese Animation and Filipina Comfort Women -- Subjects, Subjectivation, and Subjectification -- Ranma ½ and the Mobilization of Sexuality in Citizenship -- Contrary Subjectivity and Citizenship in Filipina Comfort Women -- Death and Subjectivity -- Endnotes -- Fatherland": Nationalist Films and Modernity in South Korea, Taiwan, and the Philippines -- State, Civil Society, and Fatality in A Single Spark -- Citizenship and the City in Super Citizen Ko -- Privatized and Transnational Civil Society in Eskapo

Acknowledgements -- Part 1: The Audience and the Media -- 1. Identity: the media and our understanding of ourselves -- 2. Influence: the media's power -- and our own -- 3. Distinctions: social difference, lifestyle and taste -- Part 2: Perspectives on Media Texts -- 4. Semiotics: signs, codes and cultures -- 5. Hermeneutics: interpretation and understanding -- 6. Rhetoric: language, situation, purpose -- 7. Narratology: the forms and functions of stories -- Part 3: Production: Contexts and Conditions -- 8. Public sphere and democracy: ideals and realities -- 9. Broadcasting: technology, society and policy -- 10. Production: creativity, contexts and power -- Bibliography -- Index.