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This article explores the reductionist approach of political ideologies as used by political candidates, which is part of the common feature of political marketing. Understanding the value or belief system which is accepted as fact or truth by the targeted group, places the candidate in a position to promote them self as a well-intentioned, committed leader who seeks to motivate the audience to action. Modern marketing of political candidates begins by understanding central concepts of ideologies. The utilization of ideologies is complex, in that there is no single concept or claim revealing surprising affinities with various images of the candidate. It also has distinctive function, by misrepresenting the totality of the ideology by forming a total belief in the candidate versus the ideology in a particular way. People must commit or surrender to the demands of the candidate, thus making it possible for the candidate to get elected. The branding of the candidate while utilizing political ideologies in part disables people from easily disregarding information perceived to be antithetical to the concepts of the ideology (Quelch, 2007).

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Chapter 1 Introduction -- Chapter 2 Jonathan Haidt and the Five Political Ideologies -- Chapter 3 On the Psychopathology of Polarization -- Chapter 4 Understanding the Psychopathology of the Right -- Chapter 5 The Hysterical Left and the Narcissistic Center -- Chapter 6 The Anti-Ideology Ideology: Re-Discovering the Enlightenment -- Chapter 7 Conclusion -- Index.

A l'aide d'un sondage effectué à Calgary, l'auteur étudie comment deux modèles de nationalisme permettent de décrire et d'expliquer les croyances politiques du grant public. Le premier modèle, fondé sur la notion d'ethnocentrisme, n'est que faiblement corroboré par les données et fait apparaître les importantes faiblesses de ce concept. Le second modèle, qui prend sa source dans l'interprétation historique du nationalisme, s'avère utile dans la description de diverses associations de sentiments politiques, parmi lesquelles deux sont examinées plus en profondeur, la première regroupant l'aliénation à l'égard de l'Ouest, l'antipathie vis-à-vis du Canada français et une certaine acceptation des activités américaines au Canada, et la seconde regroupant les sentiments inverses. Dans les deux cas, l'association semble trouver son attache idéologique dans le niveau d'éducation et de partisanerie politique.

"Party Families and Political Ideologies" published on by Oxford University Press.

PROFESSOR LAZARSFELD ONCE REFERRED TO SOCIOLOGY AS BEING IN A sense a residuary legatee, the surviving part of a very general study, out of which specializations have successively been shaped.The same might be said of political science. In the West the first deliberate and reflective studies of political life were made in Greece at the end of the th century BC, and in the succeeding century. The histories of Herodotus and Thucydides, some of the pamphlets attributed to Xenophon, above all the normative and empirical studies of Plato and Aristotle were among the direct ancestors of contemporary political science. Parallel examples are to be found in the intellectual history of China, India and Islam. It seems that at certain stages in the development of great societies questions of legitimacy, power and leadership assume supreme importance; and intense intellectual effort, using the best analytical tools available, is devoted to the study of man as brought to a focus in the study of politics.