Suchergebnisse

Customer Satisfaction and Acceptance of Relationship Marketing Concept: An Exploratory Study in QM Certified Serbian Companies
Satisfying customers and other groups of interest is the key output of relationship marketing. This paper presents the parts of the research that had been carried out by the first quarter of 2008 which included 84 quality management (QM) certified companies and 37 experts from Republic of Serbia. The goals of the research, related to this article, were: firstly, to explain customer satisfaction from the standpoint of relationship marketing concept; secondly, to show that relationship marketing concept is/can be accepted and implemented in QM certified Serbian companies - in order to integrate customer satisfaction and realionship marketing in QM concept.

"Will supplement the more general 'Arctic bibliography' which is being compiled by the Arctic Institute of North America under sponsorship of the Office of Naval Research." ; At head of title: Dept. of the Army, Office of the Quartermaster General, Military Planning Division, Research and Development Branch, Environmental Protection Section. ; Mode of access: Internet.