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"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher

This article takes a quantitative approach to Spanish radio advertising and the stereotypes and female roles that it broadcasts in a medium that has traditionally had high female audience rates in our country. From content analysis of 679 radio ads extracted from the 3 main general Spanish radio stations and collected 10 years apart, the study attempts to show the evolution (or regression) of how radio advertising portrays women. The radio in Spain has always been a medium anchored in the real world that has also provided some degree of space to broadcast social movement. #MeToo, as a phenomenon promoting female empowerment, was no exception. Therefore, this longitudinal study aims to demonstrate whether the social movements that led to increased female activism have been reflected in a change of roles and stereotypes projected by radio advertising messages. The work presented here looks at the concept of role from a dual perspective: firstly, it focuses on the role played by female voices in radio advertising items. Secondly, it works on the concept of role by assimilating it into the female image projected in radio advertising items. The results obtained between the two samples are remarkably similar, demonstrating a clear tendency to polarise the female image and confirming that women are still being portrayed in significantly traditional roles.

A study of reactions to 15 "objectionable" ads on Seattle radio-TV programs indicates that public confidence in all advertising of a certain type may be lessened by a few advertisers who make exaggerated or misleading claims. The author is an assistant professor of communications at the University of Washington.

This article analyses sound indicators as compulsory elements that separate information content from commercial content in order to preserve the rights of consumers and following the legal regulations and codes of conduct. The study has been carried out using a sample of 372 intersection spaces broadcast by the most popular Spanish commercial generalist radio stations and coded following certain variables such as time slot, commercial content, audio signal input separation and audio signal output separation. The results provide substantial evidence regarding the lack of social responsibility of radio owners towards their audience as well as the passivity with which government and self-regulation bodies protect the rights of listeners to be warned of the commercial nature of these radio broadcasts.

Compared to positive political ads, negative political ads presented on radio appear to be a two-edged sword that can sometimes cut the sponsor more than the target. In an experiment with college students, negative issue ads were perceived as relatively fair and resulted in a competitive advantage for the sponsor of the ad over the target of the ad. But negative image ads were seen as relatively unfair and resulted in a backlash against the sponsor. Negative ad arguments were remembered more than were arguments from positive ads.