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Provides the knowledge and tools needed for the future of survey research The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research. The book is organized around the central idea of a ""sociality hierarchy"" in social media interactions, comprised of three le

If you're interested in using social media as an investigative tool, Introduction to Social Media Investigation will show you how! Social networks and social media, like Facebook, Twitter, and Foursquare, are some of the most popular services on the Web, with hundreds of millions of users. The public information that people share on these sites can be valuable for anyone interested in investigating people of interest through open, public sources. Social media as an investigative device is in its infancy and not well understood. This book presents an overview of social media and discusses s

This article evaluates whether we can use process-oriented theory to conduct comparative, historical social media research. There is a lack of theoretically informed approaches to studying recently digitized historical text with contemporary social media. This article argues that such perspectives are needed and extends Norbert Elias' notions of 'sociogenesis' and 'psychogenesis' into data-driven research. Canonical process-oriented researchers such as Elias used mixed-methods approaches, including visual maps and quantitative surveys. By comparing 17th-century digitized diaries and 5 million digitized books from Google Books with contemporary tweet data, this study provides a successful case of comparing tweets with historical printed text at a big data scale. Moreover, quantitative methods are important to process-oriented methodologies and can be extended to big data empirical sources. An important finding is that there are similarities in the curation of everyday life in elite historical diaries and in more democratic forms of contemporary social media. Although accessibility and volume of content have changed over time from historical text to tweets, we found that there is a marked preference for certain words associated with communal sentiment over the centuries.

We conducted a scoping review to identify and describe trends in the use of social media images as data sources to inform social science research in published articles from 2015 to 2019. The identified trends include the following: (1) there is increasing interest in social media images as research data, especially in disciplines like sociology, cultural studies, communication and environmental studies; (2) the photo sample size is often smaller than that is typically used in text-based social media analysis and usually is collected manually; (3) thematic coding, object recognition and narrative analysis are the most popular analysis methods that are often conducted manually; (4) computer vision and machine-learning technologies have been increasingly but still infrequently used and are not fit for all purposes; and (5) relatively few papers mention ethics and privacy issues, or apply strategies to address ethical issues. We identify noteworthy research gaps, and opportunities to address limitations and challenges.

As social media scholarship matures, early optimism has been replaced by a more complex and arguably gloomier picture of the role of digital media platforms in our lives. This incisive Research Handbook showcases the academic community's responses to key societal challenges posed by evolving social media ecologies

In this short article, I will discuss what I consider the important characteristics, opportunities and challenges offered by social media when used for professional communication purposes. The insights – or perhaps rather points of discussion - put forth here are based on my own experiences as practicing social media communicator and Danish research blogger, as well as on my general research into the use of social media for professional communication purposes, by for instance Danish politicians (see Klastrup and Svejgaard Pedersen 2005, Klastrup 2007).

AbstractGovernments around the world increasingly rely on social media to expand civic engagement. While these efforts are motivated by optimism that social media platforms have the potential to mobilize more diverse segments of the public, there is growing concern that the use of these tools by governments can reinforce existing power differentials and create new challenges for inclusion, accountability, and democracy. To understand the potential of social media to expand civic engagement, we call for greater integration of science and technology studies literature into public administration social media research. By drawing from the science and technology studies literature, public administration researchers can better assess the political and social inequalities embedded in social media tools and better inform practitioners on the use of social media to effectively engage the public.

This article asks if it is possible to use commercial data analysis software and digital by-product data to do critical social science. In response this article introduces social media data aggregator software to a social science audience. The article explores how this particular software can be used to do social research. It uses some specific examples in order to elaborate upon the potential of the software and the type of insights it can be used to generate. The aim of the article is to show how digital by-product data can be used to see the social in alternative ways, it explores how this commercial software might enable us to find patterns amongst 'monumentally detailed data'. As such is responds to Andrew Abbott's as yet unresolved eleven year old reflections on the crucial challenges that face the social sciences in a data rich era.

The relevance of the study. The access to social media and digital marketing led to the discovery of plenty of data which marketers use in their work. However, there is a lack of professional rules as to the use of social media in marketing and there is a lacuna in understanding of the consumers' comfort when marketers use public data of social media. In this regard a new category emerges — consumer marketing comfort. In this scientific article an attempt to analyze the level of comfort of the consumer's perception of social media data of digital marketing has been made. But the dramatic development of digital technologies demands a constant reconsideration and analysis of this issue. Moreover, none of the authors has studied the problem of use of consumers' data by digital technologies, consequently the issue of the consumer marketing comfort has never been researched.
The purpose of the article is to define the role and the efficiency of digital technologies in marketing communication in the modern environment and the use of consumer data by digital marketing, and in this regard how comfortable it is for people when their data, which are publicly available in a social network, are used.
The methodology. Creating the article we applied the theoretical and analytical methods of scientific research.
The results. Marketing comfort is a new category which is significant for the future marketing research. Marketing comfort is the comfort of a person while using the information which was posted publicly in social a network for targeted advertising, relations with customers and generation of ideas. In the context of the category development it has been discovered that the targeted advertising is the strongest component and it contributes to the marketing comfort comparing to the two measures: generation of ideas and relations with customers. Taking into account the basis of consumer comfort, this new marketing practice suggests the research of strategies for marketers who can support and mitigate the situation of consumers' concern in order to let consumers keep their confidence in digital practice of marketers.
The scientific topicality. A new category of marketing comfort has been defined and consideration of marketing comfort as a mean of communication has been suggested.
The practical significance. The material of this article can be used in the development of marketing strategies of organizations and their communication policy.

"This book highlights the advancements made in social network analysis and social web mining and their influence in the fields of computer science, information systems, sociology, organization science discipline and much more"--Provided by publisher