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A smart travel brand today is not only an advertising marketing channel but also requires businesses to adapt and focus on brand value. Branding plays a role in shaping customer search behavior which means an effectively personalized brand helps travel businesses find potential customers and develop specific services to maintain business advantages. This article contributes some ideas about building a tourism brand today that is personalized through story and awareness in the context of digital competition, where customers play a central role both of providers of recommendations and consumers of the recommended story.

Intro -- About Apollo Africa -- Title Page -- Copyright -- Contents -- Introduction to the New Edition -- Editor's Introduction -- Chapter 1: My Early Life in Eboe -- Chapter 2: Kidnapped -- Chapter 3: The Slave Ship -- Chapter 4: Voyage to England -- Chapter 5: War at Sea -- Chapter 6: Hope and Despair -- Chapter 7: Masters and Slaves -- Chapter 8: West Indian Voyages -- Chapter 9: Free Man -- Chapter 10: Shipwreck in the Bahamas -- Chapter 11: Return to Europe -- Chapter 12: Arctic Exploration -- Chapter 13: The Musquito Indians -- Chapter 14: A Rough Road to Freedom -- Appendix I -- Appendix II -- Appendix III -- Notes -- An Invitation from the Publisher.

Golden Age cartoonist Jackie Ormes created dramatic narratives in her comic strip Torchy in Heartbeats (Pittsburgh Courier, 1950–54) that were unique, in that they were created by a Black woman cartoonist for Black women readers. Ormes skillfully manipulated the typical strip's narrative structure to creatively depict a single Black woman freely traveling the world in the era of Jim Crow. This essay examines two specific Torchy in Heartbeats strips from 1951–52 to reveal how Ormes worked within the then-dominant framework of respectability politics—not to challenge it, but to present a Black woman navigating racialized gender discrimination and pursuing her desires despite her "respectable status," with sometimes terrifying results. In the process, it works to redress the paucity of scholarship on Black women's contributions to comic books and strips.