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Cover -- Title page -- CIP data -- Table of Contents -- List of Figures and Tables -- Preface -- Chapter 1 Introduction to Business Ethics and Its Benefits (or Disadvantages?) -- FACTORS DETERMINING COMPETITIVENESS AND LONG-TERM VIABILITY -- "THE STATE OF THE REALM" -- WHY DID I CHANGE MY WAYS? -- WHY SHOULD YOU CHANGE YOUR WAYS? -- Improved Employee and Organizational Motivation and Morale -- Customer Loyalty and the Ability to Attract New Customers -- Financial Performance -- Negative Exposure and Performance Backlashes -- Attracting Other Stakeholders -- Making the World a Better Place -- ANY REASONS WHY YOU SHOULD NOT CHANGE YOUR WAYS? (OR THE DISADVANTAGES OF CORPORATE SOCIAL RESPONSIBILITY) -- NAÏVE, REALISTIC, OR CYNICAL? -- TO REAP THE BENEFITS, YOU NEED TO MAKE IT WORK IN PRACTICE -- A SOCIALLY RESPONSIBLE BUSINESS MANAGEMENT MODEL -- THE BUSINESS ETHICS FRAMEWORK -- THE DIFFERENT AREAS AND ELEMENTS OF THE BUSINESS ETHICS FRAMEWORK -- BASIC ETHICS CONCEPTS DEFINITIONS -- Chapter 2 Bringing the Ethical Business Approach to Life-An Implementation Road Map -- THE BUSINESS ETHICS IMPLEMENTATION PROCESS -- DEFINING THE ETHICAL PROFILE OF YOUR ORGANIZATION -- DECIDING ON AND DEVELOPING ETHICAL BUSINESS PRACTICES -- ONE CHIEF EXECUTIVE OFFICER OR ALL EMPLOYEES AS CEOS? -- TRAINING THE ORGANIZATION IN ETHICAL MATTERS -- LAUNCH AND MARKET THE NEW GOOD CITIZEN ORGANIZATION -- ENSURING COMPLIANCE WITH THE NEW ETHICAL PROFILE AND BUSINESS PRACTICES -- Chapter 3 Building an Ethically Founded Platform for a Sound Organizational Culture: Remedial, Internal, and Strategic Instruments -- KEEPING ONE HAND CLEAN IS NOT EASY IF THE OTHER IS DIRTY -- EMPLOYEE TREATMENT AND WORK CONDITION POLICY (HUMAN RESOURCE POLICY IN OTHER WORDS) -- DIFFERENTIATED VERSUS GLOBAL HUMAN RESOURCE MANAGEMENT STANDARDS -- SAMPLE HUMAN RESOURCE MANAGEMENT POLICY.