Suchergebnisse

Purpose
To encourage buyers to contribute product reviews, some online sellers offer monetary rewards. The purpose of this paper is to investigate the impact of monetary rewards on buyers' purchase decisions and review contributions, as well as the impact on the seller's price decisions and profit.


Design/methodology/approach
The authors consider an online seller in a two-stage setting. Prior to Stage 1, the profit-maximizing seller sets the price and decides whether to offer a monetary reward secretly to motivate online reviews. Then, a continuum of buyers arrives and makes purchase decisions at the beginning of each stage. First-stage buyers may contribute reviews if they are satisfied, which will affect demand in the second stage. Using this analytical framework, the authors analyze the impact of monetary rewards.


Findings
If the monetary reward is small, it decreases the seller's profit and fails to generate more reviews. It also increases price, leading to a decline in total demand. Thus, when the reward is lower than a certain threshold, all buyers are worse off. Only when the reward exceeds the threshold are buyers who contribute reviews better off. Profit and total demand both increase in review quality, while the price may either increase or decrease in it.


Originality/value
To the best of the authors' knowledge, this paper is the first to analyze theoretically the impact of monetary rewards on buyers' purchase decisions, review contributions and on online sellers' decisions.

AbstractThis study examines the impact of stakeholder engagement in the form of controlling shareholders on the corporate social responsibility (CSR) performance of firms using data from 25 countries. The results show that there is a positive relation between state‐controlled ownership and the CSR performance of firms, whereas the other types of controlling ownership have no impact on CSR performance. Further results show that evidence is more pronounced in countries with more stakeholder engagement. Additional analysis indicates that the change of state controlled firms leads to a change in CSR performance, but not vice versa. Taken together, this paper highlights the importance of governmental ownership in shaping firms' corporate social responsibility performance in an international context. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment