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"Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching students how to devise, implement and monitor strategies for superior performance in the market with a focus on themes of sustainability and ethics. The concepts and principles of strategic marketing are introduced from a product and business life-cycle perspective. Within that framework, the book explains the nature of strategic thinking, covers the theory and practical application of analytics, explores the considerations, constraints and possible strategic marketing choices available at each stage of the product life-cycle and outlines how to monitor and modify the performance of strategies. Each chapter includes review questions to consolidate learning. Extensive additional resources are available on the companion website, including chapter outlines and test-bank questions. An accompanying book of case studies, Marketing Strategy Casebook, provides a rich source of material to develop students' awareness of how the concepts and principles are applied in real-world contexts."--Back cover

The CFA Institute defines Best Execution for securities trading as a process, not an outcome. For many, this is a disquieting definition, for it does not lead to easy yes/no answers. Instead, it leads to an active modeling and analysis of what goes into trading. We apply the work of Peter Drucker to the execution process, with an emphasis on: 1] establishing goals (typically to increase returns by lowering costs), 2] defining the process (including the roles of the portfolio manager, broker, and commission directing clients), 3] analyzing the data (measuring costs, but with context) to identify problems, 4] proposing solutions. This is not a simple exercise, for the process is both complex and filled with nuance. But it takes the random element out of the measurement of best execution. More importantly, it also leads to improved results over time.

Communities all rely to some degree on residents to serve in and lead the local organizations that make those communities vital. Recognizing barriers experienced by specific groups helps community leaders identify why various groups do not participate. Using data from the 2000 Social Capital Benchmark Survey, this analysis examines perceived barriers to community involvement among individuals in rural and urban areas. Findings are generally consistent with earlier research into volunteer behavior, but, among several unexpected findings, we note that parents and employed people are more likely to lack the information they think they need, and minority group members, net of other characteristics, feel unwelcomed and ineffective. Patterns sometimes differ for rural and urban places, particularly when comparing men and women. The results highlight barriers that community leaders can seek to reduce and suggest areas where further place-based research could be beneficial.

A disturbing productivity loss occurs through the underutilization of women, and a negative effect on productivity is caused by the mis‐classification and under‐representation of truly high performers and by the inflation of the ratings of mediocre performers.

A major problem currently confronting law enforcement agencies is the assessment of the effectiveness of various driver improvement activities. The objectives of this research were to evalute the effect of the Texas Department of Public Safety driver improvement training program on driving record and to develop a technique for predicting reduction in accident and violation frequencies for the 12-month period following training. The results of this study indicated that the training program has a significant effect on accident and violation frequencies for selected groups. It was also found that it is possible to construct an equation that will predict with some accuracy, reduction in the number of accidents and violations for a 12-month period following training.