Suchergebnisse

We consider two aspects of the human enterprise that profoundly affect the global environment: population and consumption. We show that fertility and consumption behavior harbor a class of externalities that have not been much noted in the literature. Both are driven in part by attitudes and preferences that are not egoistic but socially embedded; that is, each household's decisions are influenced by the decisions made by others. In a famous paper, Garrett Hardin [G. Hardin, Science 162, 1243–1248 (1968)] drew attention to overpopulation and concluded that the solution lay in people "abandoning the freedom to breed." That human attitudes and practices are socially embedded suggests that it is possible for people to reduce their fertility rates and consumption demands without experiencing a loss in wellbeing. We focus on fertility in sub-Saharan Africa and consumption in the rich world and argue that bottom-up social mechanisms rather than top-down government interventions are better placed to bring about those ecologically desirable changes.

We consider two aspects of the human enterprise that profoundly affect the global environment: population and consumption. We show that fertility and consumption behavior harbor a class of externalities that have not been much noted in the literature. Both are driven in part by attitudes and preferences that are not egoistic but socially embedded; that is, each household's decisions are influenced by the decisions made by others. In a famous paper, Garrett Hardin [G. Hardin, Science 162, 1243–1248 (1968)] drew attention to overpopulation and concluded that the solution lay in people "abandoning the freedom to breed." That human attitudes and practices are socially embedded suggests that it is possible for people to reduce their fertility rates and consumption demands without experiencing a loss in wellbeing. We focus on fertility in sub-Saharan Africa and consumption in the rich world and argue that bottom-up social mechanisms rather than top-down government interventions are better placed to bring about those ecologically desirable changes.

Natural American Spirit (NAS) cigarettes feature a pro-environment marketing campaign on the packs. The NAS "Respect for the Earth" campaign is the first example of on-the-pack corporate social responsibility advertising. In a randomized survey design, we tested perceptions of NAS relative to other cigarette brands on harms to self, others, and the environment. Never (n = 421), former (n = 135), and current (n = 358) US adult smokers were recruited for an online survey from January through March 2018. All participants viewed packs of both NAS and Pall Mall. Participants were randomized to view NAS vs. Pall Mall and to pack color (blue, green, or yellow/orange), which was matched between brands. Survey items assessed perceptions of health risk of the cigarette brand to self, others, and the environment and corporate perceptions. Consistently on all measures, NAS cigarettes were rated as less harmful for oneself, others, and the environment relative to Pall Mall (p's < .001). Though Reynolds American owns both brands, participants rated the company behind NAS as more socially responsible than the company behind Pall Mall, F[1, 909] = 110.25, p < .001. The NAS advantage was significant irrespective of smoking status, pack color, and brand order, with findings stronger for current than never smokers. Pro-environmental marketing on NAS cigarette packs contributes to misperceptions that the product is safer for people and the environment than other cigarettes and made by a company that is more socially responsible. Stricter government regulations on the use of pro-environment terms in marketing that imply modified risk are needed.

Natural American Spirit (NAS) cigarettes feature a pro-environment marketing campaign on the packs. The NAS "Respect for the Earth" campaign is the first example of on-the-pack corporate social responsibility advertising. In a randomized survey design, we tested perceptions of NAS relative to other cigarette brands on harms to self, others, and the environment. Never (n = 421), former (n = 135), and current (n = 358) US adult smokers were recruited for an online survey from January through March 2018. All participants viewed packs of both NAS and Pall Mall. Participants were randomized to view NAS vs. Pall Mall and to pack color (blue, green, or yellow/orange), which was matched between brands. Survey items assessed perceptions of health risk of the cigarette brand to self, others, and the environment and corporate perceptions. Consistently on all measures, NAS cigarettes were rated as less harmful for oneself, others, and the environment relative to Pall Mall (p's < .001). Though Reynolds American owns both brands, participants rated the company behind NAS as more socially responsible than the company behind Pall Mall, F[1, 909] = 110.25, p < .001. The NAS advantage was significant irrespective of smoking status, pack color, and brand order, with findings stronger for current than never smokers. Pro-environmental marketing on NAS cigarette packs contributes to misperceptions that the product is safer for people and the environment than other cigarettes and made by a company that is more socially responsible. Stricter government regulations on the use of pro-environment terms in marketing that imply modified risk are needed.

Deforestation associated with agricultural expansion, particularly that of extensive cattle ranching, remains a pressing challenge for sustainable development and climate mitigation efforts in South America. In response to these challenges, national and local governments, as well as private and non-governmental actors, have developed new forest conservation governance mechanisms. In addition to reducing deforestation for agricultural expansion, it is hoped that these policies may lead to the intensification of existing agricultural regions, thereby contributing to global food availability and continued rural development. The objective of this study is to understand the timing and spatial patterns of crop and pasture intensification in agriculture-forest frontiers in the context of changing conservation policies and rural development. We focus on Mato Grosso, the largest soy and cattle producing state in Brazil, which spans the Cerrado and Amazon biomes and has experienced among the highest levels of deforestation for agricultural expansion globally. Using econometric analysis of remotely sensed and agricultural survey data, we find that cropland and pasture intensification are both linked to increasing forest conservation restrictions and broader supply chain development. However, the effect of conservation restrictions on intensification is lower in regions where there is more forest remaining. While crop and pasture area dynamics are often coupled in agriculture-forest frontiers, crop intensification does not appear to have contributed to pasture intensification through animal feed production. Intensification of crop and pasture areas was associated with temporary, immediate reductions in local deforestation, but crop intensification was associated with increased deforestation over longer time periods. These results suggest that targeted investments in supply chain infrastructure in the Amazon frontier could promote intensification and relieve pressure to clear forests, but must be coupled with substantial, long-term negative incentives for deforestation, including more effective public forest governance and private zero-deforestation commitments.

Deforestation associated with agricultural expansion, particularly that of extensive cattle ranching, remains a pressing challenge for sustainable development and climate mitigation efforts in South America. In response to these challenges, national and local governments, as well as private and non-governmental actors, have developed new forest conservation governance mechanisms. In addition to reducing deforestation for agricultural expansion, it is hoped that these policies may lead to the intensification of existing agricultural regions, thereby contributing to global food availability and continued rural development. The objective of this study is to understand the timing and spatial patterns of crop and pasture intensification in agriculture-forest frontiers in the context of changing conservation policies and rural development. We focus on Mato Grosso, the largest soy and cattle producing state in Brazil, which spans the Cerrado and Amazon biomes and has experienced among the highest levels of deforestation for agricultural expansion globally. Using econometric analysis of remotely sensed and agricultural survey data, we find that cropland and pasture intensification are both linked to increasing forest conservation restrictions and broader supply chain development. However, the effect of conservation restrictions on intensification is lower in regions where there is more forest remaining. While crop and pasture area dynamics are often coupled in agriculture-forest frontiers, crop intensification does not appear to have contributed to pasture intensification through animal feed production. Intensification of crop and pasture areas was associated with temporary, immediate reductions in local deforestation, but crop intensification was associated with increased deforestation over longer time periods. These results suggest that targeted investments in supply chain infrastructure in the Amazon frontier could promote intensification and relieve pressure to clear forests, but must be coupled with substantial, long-term negative incentives for deforestation, including more effective public forest governance and private zero-deforestation commitments.

Rigorous impact assessments test for causal effects of interventions on outcomes of interest. When findings of such assessments become part of political and scholarly controversies, they can be interpreted in unintended ways. The value of the ensuing debate is enhanced by a shared understanding of key concepts, methodological approaches, and evaluative criteria. Here we illustrate the importance of such shared understanding by example of a recent controversy surrounding the estimated impacts of decentralized zoning on deforestation in a major agricultural frontier, the Argentine Dry Chaco. In a recent analysis, we concluded that provincial zoning plans had significantly reduced deforestation in three provinces; critics suggest it had not. In attempting to resolve this debate, we identify six areas in which shared understanding can support more productive interaction. These include: (1) the distinction between impact and other measures of effectiveness, (2) an appreciation of recent advances in methods for causal inference, (3) the distinction between effective and perfect enforcement, (4) the challenge of attributing impacts to mechanisms and actors, (5) transparency in standards used to judge the desirability of observed outcomes, as well as (6) caution in the generalization of findings to other geographies.

Rigorous impact assessments test for causal effects of interventions on outcomes of interest. When findings of such assessments become part of political and scholarly controversies, they can be interpreted in unintended ways. The value of the ensuing debate is enhanced by a shared understanding of key concepts, methodological approaches, and evaluative criteria. Here we illustrate the importance of such shared understanding by example of a recent controversy surrounding the estimated impacts of decentralized zoning on deforestation in a major agricultural frontier, the Argentine Dry Chaco. In a recent analysis, we concluded that provincial zoning plans had significantly reduced deforestation in three provinces; critics suggest it had not. In attempting to resolve this debate, we identify six areas in which shared understanding can support more productive interaction. These include: (1) the distinction between impact and other measures of effectiveness, (2) an appreciation of recent advances in methods for causal inference, (3) the distinction between effective and perfect enforcement, (4) the challenge of attributing impacts to mechanisms and actors, (5) transparency in standards used to judge the desirability of observed outcomes, as well as (6) caution in the generalization of findings to other geographies.