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Examines changes to organizational structure of the Conservative Party introduced by leader William Hague, and whether they constitute intra-party democracy or political marketing; Great Britain.

To date, practical and scholarly work on participatory and deliberative governance has focused on supply-side issues such as how to engage citizens in public policy. Yet little is known about the demand for public engagement, particularly from those authorised to make collective decisions. This article empirically examines how political leaders view and value public input. It draws on 51 in-depth interviews with senior national ministers from the United Kingdom, Australia, New Zealand, Canada and the United States. The interviews reveal that leaders value public input because it informs their decisions, connects them to everyday people and 'tests' advice from other sources. Their support for participatory governing is, however, qualified; they find formal consultation processes too staged and antagonistic to produce constructive interactions. Instead leaders prefer informal, spontaneous conversations with individual citizens. This hidden world of informal elite–citizen interaction has implications for the design and democratic aspirations of public engagement.

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover:New and emerging trends in political marketing practiceAnalysis of a broad range of political marketing aspect

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover:New and emerging trends in political marketing practiceAnal.

Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face g

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.