Compassion Fatigue and the Elusive Quest for Journalistic Impact: A Content and Reader-Metrics Analysis Assessing Audience Response
In: Journalism & mass communication quarterly: JMCQ, Band 92, Heft 3, S. 700-722
ISSN: 2161-430X
Influenced by behavioral research on compassion fatigue, New York Times columnist Nicholas Kristof goes out of his way to find just the right person who illuminates the larger story. Rather than focus on suffering or grim statistics, Kristof seeks to move readers by reporting on people who overcome adversity and offer real solutions. Content analysis and Internet metrics are used to assess whether this kind of reporting engenders reader response. Contrary to expectations, the story-telling techniques had little apparent effect on readers' online response while story topic and geographic proximity influenced frequency of reader comments, Facebook Likes, and digital sharing.