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S. 65-71: Literatur-Hinweise zum Thema "Public relations"

"This chapter reflects on political public relations. It first characterizes political public relations as a central component of political communication by political actors. Moreover, the chapter argues that political public relations are not only about communication and involve a wider group of stakeholders such as lobby groups, think tanks, and party donors. The chapter then gives an overview of the literature on political public relations and defines it by suggesting a continuum of stakeholder engagement. Furthermore, several domains of political public relations are discussed in detail, i.e. news management and agenda building, issues management, event management, crisis management, assessment in political public relations, and digital communication. Finally, the authors call for a more systematic application of public relations theories and concepts that have seldom or never been applied in the context of political public relations." (publisher's description)

Public Relations sind allgegenwärtig und haben eine Vielzahl von Teildisziplinen. Das Buch beschäftigt sich mit diesen bislang in der Literatur wenig beachteten Teildisziplinen. Es handelt sich um "Krisen-PR", "Internationale PR", "Politische Kommunikation", "Litigation PR" und "Change Communication".Zu jedem Kapitel wurden Expertinnen und Experten der jeweiligen Praxis interviewt. Verfasst wurden die einzelnen Kapitel von Lisa Kerschner, Sandra Pichler, Nicole Renauer, Bettina Schlesinger, Katrin Zulechner, Sarah Kickinger, Martina Pilz, Philipp Pötz, Rebecca Rainer, Anna Weissenbacher, Catharina Fischer, Anna Niedermayer, Julia Steiner, Lena Fuchs, Daniela Hofer, Nicole Nestler, Tobias Zehentner, Dara Fichtner, Isabel Matky und Anna Neubacher