Suchergebnisse

Vargo and Lusch (V&L) have claimed that there was a movement from a goods-dominant logic to service-dominant logic in marketing. We problematise this narrative via attention to multiple strands of service discourse from the late 19th to mid-20th century. Our focus begins with the promotion of service in the economics literature. A close reading of a publication important to V&L's account reveals the politics associated with the rise of service discourse. This is elided in their work. Our genealogy subsequently engages with the publications of A. F. Sheldon. His views are unpacked and links to the Rotary Club explicated. The evidence indicates that service discourse was relational in orientation and ethically driven, with the intertwined themes in Sheldon and Rotary's publications generalised into an emergent 'theory of society' that had applicability around the world. We term this discursive formation 'service capitalism'. This perspective was contested by a 'counter manoeuvre' labelled 'service socialism'. Service socialism differed fundamentally from Sheldon's axiology, Rotary's service capitalism or the midpoint view detailed by Edward Filene due to its focus on the deleterious impact of the profit motive, the significance of 'use value', the reorientation from ownership to access-based consumption and attention to human welfare and economic security. Service socialism, we conclude, generates insights that require engagement today.

We thank the following people for their comments on this text: Geneviève Bretière, Jacqueline Candau, Christophe Déprés, Laurent Dobremez, Philippe Jeanneaux, Dominique Vollet. Service production seems to be in line with rural dynamics (growth in environmental protection expectations and recreational and residential uses, rural tourism, etc.). The aim of this Communication is to reread the services provided by agriculture, with an economic reading framework for the production of services. Empirically, we focus on the conditions for the development of service agriculture and in particular on environmental services. ; Production of services seems in sync with rural dynamics (growth of expectations of environmental protection and increasing of leisure and residential uses, rural tourism.). The objective of the communication consists in reading again services provided by agriculture, with an economical framework of the production of services. On the empirical plan, we analyze conditions of development of agriculture of service and more precisely environmental services. ; We thank the following people for their comments on this text: Geneviève Bretière, Jacqueline Candau, Christophe Déprés, Laurent Dobremez, Philippe Jeanneaux, Dominique Vollet. Service production seems to be in line with rural dynamics (growth in environmental protection expectations and recreational and residential uses, rural tourism, etc.). The aim of this Communication is to reread the services provided by agriculture, with an economic reading framework for the production of services. Empirically, we focus on the conditions for the development of service agriculture and in particular on environmental services. ; Nous remercions les personnes suivantes pour leurs commentaires sur ce texte : Geneviève Bretière, Jacqueline Candau, Christophe Déprés, Laurent Dobremez, Philippe Jeanneaux, Dominique Vollet. La production de services semble en phase avec les dynamiques rurales (croissance des attentes de protection de l'environnement et des usages ...

The service sector has grown in importance in all OECD countries over the past two decades and includes some of the most dynamic activities (such as IT, telecommunications and business services). Yet, this sector is in many ways less well measured and understood than other sectors. This publication provides annual National Accounts statistics on output (gross value added) and employment in service activities for all OECD Member countries*. Data are given at the finest level of activity detail available to OECD from national sources. This publication is designed to provide analysts with series