Suchergebnisse

The advantages of social media, including rapid information dissemination and easy access at little or no cost to the user, have placed them at the heart of communications. As a result, regardless of who they are (e.g., governmental organisation, NGO, terrorist group), all strategic communicators today have to utilise social media. More specifically, it is necessary for strategic communicators to have a good understanding of how to guide word-of-mouth communications. While there is an emerging dialogue in the strategic communications journals about social media, it is still at a nascent stage. However, this area has received substantial attention from marketing scholars over the years. In this literature review paper, we aim to contribute to the development of this growing stream of research by summarising findings of the marketing literature on social media and word-of-mouth communications that are useful for strategic communications purposes. Overall, this paper has implications for the theory and practice of strategic communications.

Books reviewed in this articles: BIBLIOGRAPHIC ESSAY
LIBRARY AND INFORMATION POLICY: A SELECTED BIBLIOGRAPHY
BOOK REVIEW ESSAYS Kenneth J. Coffey, Strategic Implications of the All‐Volunteer Force. The Conventional Defense of Central EuropeW. Scott Thompson, ed., National Security in the 1980s: From Weakness to StrengthLennart J. Lundqvist, The Hare and the Tortoise: Clean Air Policies in the United States and SwedenCharles T. Stewart, Jr. Air Pollution, Human Health, and Public PolicyRichard J. Tobin, The Social Gamble: Determining Acceptable Levels of Air QualityLennart J. Lundqvist, The Hare and the Tortoise: Clean Air Policies in the United States and SwedenCharles T. Stewart, Jr. Air Pollution, Human Health, and Public PolicyRichard J. Tobin, The Social Gamble: Determining Acceptable Levels of Air QualityLynton R. Hayes, Energy, Economic Growth, and Regulationism in the WestHelen M. Ingram Nancy K. Laney and John R. McCain, A Policy Approach to Political Representation: Lessons from the Four Corners StatesStuart L. Hart and Gordon A. Enk, Green Goals and Greenbacks: State Level Environmental Review Programs and Their Associated CostsAlfred A. Marcus, Promise and Performance; Choosing and Implementing an Environmental PolicyKrause, Lawrence B. and Sekiguchi, Sueo, eds., Economic Interaction in the Pacific BasinTasca, Diane, ed., U.S.‐Japanese‐Economic Relations: Cooperation, Competition, and ConfrontationVasey, Lloyd R. ed., Pacific Asia and U.S. Policies: A Political‐Economic Strategic AssessmentBOOK REVIEWSFranklin A. Long and Judith Reppy, ed., The Genesis of New Weapons—Decision Making for Military R&DStockholm International Peace Research Institute, Warfare In a Fragile World: Military Impact on the Human EnvironmentGeorge F, Break, Financing Government in a Federal SystemMichael Lipsky, Street‐Level Bureaucracy: Dilemmas of the Individual in Public ServicesJeffrey A. Raffel, The Politics of School Desegregation: The Metropolitan Remedy in DelawareBOOKNOTESCotton M. Lindsay, ed., NEW DIRECTIONS IN PUBLIC HEALTH CAHE: A PRESCRIPTION FOR THE 1980'S Gautreaux Housing Demonstration: An Evaluation of Its Impact on Participating Households The Conversion of Rental Housing to Condominiums and Cooperatives

Purpose
The formation of alliances between organisations is increasingly common, allowing firms to discover and ensure competitive advantages. This research paper aims to make a critical analysis of studies to understand the role of communication between partners in the process of strategic alliances.


Design/methodology/approach
A systematic literature review was carried out, using the Web of Science database to obtain data, associating the terms "communication" and "strategic alliances", which resulted in 240 scientific articles (published between 1993 and March 2021). After data treatment using VOSviewer software and reading of the contents, the final sample consisted of 179 articles on the subject in question.


Findings
The conceptual limits, exploratory descriptive analysis of the data and content analysis of research methods are presented, with five clusters being identified. The results show growing academic interest in studying communication associated with strategic alliances, and authors' main interest lies in understanding the critical success factors and the relation between communication and knowledge.


Practical implications
This study corroborates understanding of the future of alliances, assuming that learning is the main objective; trust is the factor determining success or failure; technology is the aggregating tool; culture affects the relation; and communication is not an end but a means to construct consolidated, long-lasting and high-performing strategic alliances.


Originality/value
This study is innovative in strategic alliances area. The research confirms that the main factor in forming alliances, in both emerging and international markets, is the learning intention. This fact reinforces the relevance of the learning made possible by this transfer of know-how through communication. In addition, this study gives critical understanding of how the process of communication between partners in an alliance must be distinct; i.e. it must be flexible enough to adjust to the stage in the alliance's life cycle.

E. Goffman character analyzes into mutual conditionality of concept of physical and social borders abilities of persons for acquisition, disclosure and concealment of information scare. Analysis of strategic interaction relies in Goffman's book on explication capability expedient utilization or duping of partner. Strategic captivation of interaction is game about zero amount, where increment is loss second actor. Our safety is not natural something in structure of social world, but it dates from socially array rule behavior We lived as spies in our daily life if, social world would seem as enclosing scare, where in each moment and it is possible to meet potential cause for fear place.

The strategic leadership literature in both the academic and military contexts is replete with long lists of the knowledge, skills, and abilities. Unfortunately, long comprehensive lists are problematic. Looking across the literature on strategic leadership, current Army strategic leader competencies, and the future environment, six meta-competencies can be derived: identity, mental agility, cross-cultural savvy, interpersonal maturity, world-class warrior, and professional astuteness. ; https://press.armywarcollege.edu/monographs/1785/thumbnail.jpg

Abstract
At the core of strategic planning has been the use of strategic tools and frameworks such as the ubiquitous SWOT analysis and a variety of frameworks bearing Michael Porter's moniker. There has been a tendency for generic tools to be developed and disseminated to industry, with a one‐type‐fits‐all approach.
Planning and the use of tools have largely been dismissed in much contemporary, particularly European practice‐based, strategic literature. This paper argues that the use of strategic tools has a place in contemporary strategic management. However, the traditional prescriptive rationale for strategic frameworks is replaced with a practice‐based set of reasons advocating the use of strategic tools.
The paper advocates the use of strategic tools in a variety of strategic contexts including planning. However, it is shown that groupings of strategic tool usage can be identified which might indicate that business and business schools should reconsider how they apply, learn and disseminate strategic framework.
Copyright © 2007 John Wiley & Sons, Ltd.

Purpose
The purpose of this paper is to extend the understanding of relationships between entrepreneurial orientation (EO) and performance, and between market orientation (MO) and performance in different market contexts that set boundaries for performance.


Design/methodology/approach
The paper presents a review of studies containing empirical research incorporating EO, MO, market context and firm performance.


Findings
Patterns regarding content of previous studies of the issue are outlined, and crucial research gaps are identified. These concern a lack of focus on relationships between EO/MO and performance of foreign units.


Research limitations/implications
First, further studies on international strategy need to develop EO/MO components that are consistent with foreign units' value-adding roles. Second, the impact of dynamism originating from competitors in foreign markets needs attention. Third, direct impacts of market dynamism on performance of foreign units, and moderating roles of EO/MO need to be studied.


Practical implications
International competitiveness of the firm as a whole would benefit from higher performance of foreign units that may be achieved through aligning EO/MO with local market contexts.


Originality/value
Meta-analyses show that it is difficult to establish universal direct relationship between EO/MO and performance and that the importance of market context is underestimated. The paper provides opportunities for further studies that may clarify underlying contingency mechanisms.

In the years following World War II, a new kind of war gripped the world. This was not a war fought on a battlefield but a war fought in the mind and through willpower and demonstrations of strength. The Cold War, as this conflict became known, lasted from the 1950s to the 1980s. It was a time that saw many new technologies emerge. Among them were ballistic missiles, the M1 Abrams tank, and the television. This book details the events of the Cold War, the need for these technologies, and the impact these advancements had on societies of the past as well as today

Competitiveness estimation is a crucial matter both at the firm and the national level. Consequently, the justification of the factors creating a competitive advantage combining with the ways which affect them and especially in manufacturing firms hold great importance because they perform as an advisory tool for the selection of the proper strategy for them. To provide a specific framework and to study the way in which specific factors affect the competitiveness of manufacturing firms a literature review was conducted. Papers from 1967 to 2022 were selected including all the existing methodologies for competitiveness estimation (Porter's Five Diamonds and financial indexes) and their main results were presented. The main results of this work show the relationship between the variables used for the competitiveness estimation as well as the existence of the effect of different factors on it such as profitability, market share, and advertising as instruments for advice in choosing the best approach. Specifically, the effect of profitability on market share and vice versa is generally seen as well as the effect of factors such as customer satisfaction, tradition, etc.