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"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."--

Chapter 1. A Case for Social Entrepreneurship in our Times -- Chapter 2. Social Entrepreneurship - The Quest for a Planetary Consciousness of Human Compatability -- Chapter 3. The Social Entrepreneur -- Chapter 4. Aspiring to be a Social Entrepreneur: Does Prosocial Motivation Matter? -- Chapter 5. Moral Entrepreneurship: Being Authentic and Using One's Moral Compass to Navigate the Journey of Doing Good Deeds -- Chapter 6. Humility and Social Entrepreneurship -- Chapter 7. Social Intrapreneurs: Rebels for Good -- Chapter 8. Entrepreneurs with Disabilities: Making a Difference in Society through Social Entrepreneurship -- Chapter 9. Motivations of Social Entrepreneurs in Germany -- Chapter 10. Social Enterpreneurship in the Emerging Economies of Africa -- Chapter 11. United States and Nigeria: SWOT Analysis of: Social Entrepreneurship -- Chapter 12. Social Entrepreneurship at the Micro Level: A Study of Botswana -- Chapter 13. Making and Keeping Stakeholders Mindful of CSR -- Chapter 14. Valuable Intersections: Why CSR Requires Mindfulness for Higher Ed Leaders -- Chapter 15. Tensions and Personal Responsibilities when Engaging in a Responsible Career: Focus on CSR Managers and Emotions -- Chapter 16. Certified B Corps: Using Business as a Force for Good -- Chapter 17. CSR Case Study: Mitigating Ethics with Companies Investing in Higher Education Relationships -- Chapter 18. Why Stakeholder Engagement Matters -- Chapter 19. CSR and Spiritual Performance -- Chapter 20. Creating Environment-Inclusive Organizations: An Integrative Ecopreneurial Approach -- Chapter 21. Corporate Social Responsibility, Education and Job Training -- Chapter 22. Love as the Fulfillment of Life -- Chapter 23. CSR Case Studies of Selected Blue Chip Companies in Kenya -- Chapter 24. Sustainable Social Entrepreneurship: Serving the Destitute, Feeding the Hungry and Reducing the Food Waste -- Chapter 25. Corporate Social Responsibility through Women Empowerment in India as Inspired by Swami Vivekananda's Teachings -- Chapter 26. Brand Purpose as a Cultural Entity between Business and Society -- Chapter 27. Corporate Social Responsibility practices in the Extractive sector in Tanzania: is it a transition from a voluntary to legislative approach? -- Chapter 28. Organizational Culture Change: Growth Mindset, Positive Psychology and Empowerment -- Chapter 29. Regenerative Leadership: Next-Stage Leadership Consciousness.

This book takes the reader on a journey through some men's land and into some men's houses. Along the way we look at whether or not there is a men's movement; what men's studies might consist of; where men have belonged in society through history; the nature of men's wounds and pain; femininity and masculinity; men's (boy's) differentiation from their mothers and their search for their fathers; and a refreshing view of men and sex, fatherhood, and work. Finally, we look at men coming together in men's support groups; amending the wrongs of their past; blessing each other in word, story, ritual

On the evening of November 8, 1926, at 10:30, Antonio Gramsci was arrested in his lodgings on Rome's via Morgagni. Did he hear jack boots on the stairs, fists pounding on the door, those sounds that had not yet become cliches of anti-fascism? Among the papers he left behind was the unfinished essay, "Alcuni temi della questione meridionale" "Some Aspects of the Southern Question," found by Camilla Ravera, one of those women who appear throughout his life, gathering up scattered texts and armloads of laundry, being scolded for purchasing the wrong sorts of undershirts, those women to whom the letters from prison are written (Carissmia mamma, Carissima Tania, Mi carissima Juica, Cara signora), those women who washed his dishes and put his sons to bed. This essay -- "deformed, unfinish'd, sent before [its] time into this breathing world, scarce half made up" -- has long been valued for its granular dissection not only of how the interplay among class, religion, regional, and social differences maintained capitalism's power, but also for offering a sketch of how revolutionary alliances might be formed to contest capitalist hegemony. As Douglas Baynton reminds us, "Disability is everywhere in history, once you begin looking for it..." and so we should hardly be surprised that when we look for disability in "The Southern Question," it is there, hiding, like the purloined letter in Poe's eponymous story, in plain sight. Adapted from the source document.

La seconde partie de l'étude décrit et analyse la négociation de la convention interprofessionnelle de 1958 créant une assurance chômage. Le choix de la voie contractuelle s'explique, du côté patronal, par la méfiance à l'égard du «dirigisme» comme par le désir de trouver un terrain de négociation avec les syndicats, du côté des salariés, par l'expérience pénible de l'étatisation de la Sécurité sociale et par la volonté très pragmatique d'aboutir. Les négociations ont été stimulées par le gouvernement. L'administration paritaire du nouveau régime ainsi créé n'a mis au jour que des conflits mineurs ; elle a abouti à une amélioration progressive des prestations, même au prix de quelques infractions au principe de l'assurance. La C.G.T., qui s'était ralliée à l'accord après sa signature, n'a pas adopté des attitudes radicalement différentes de celles de ses partenaires syndicaux. Des conflits plus graves sont nés dans les rapports avec le gouvernement : les signataires unanimes ont jugé en effet, notamment au moment de la création du Fonds national de l'emploi, que le gouvernement cherchait à se décharger sur eux de ses responsabilités et à réduire leur liberté d'action.
Malgré la faible influence des conventions sur les salaires effectifs, la négociation collective est donc loin d'être inefficace. L' assurance chômage a été l'occasion de relations constructives et efficaces entre des partenaires sociaux. Elle témoigne peut-être d'une transformation profonde du syndicalisme français, transformation qui, malgré la différence des institutions et des modes d'action, est assez analogue à celle d'autres pays occidentaux.

As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective.

Purpose - to identify the theoretical aspects of enterprise reputation. Design/Method/Research approach. Authors applied a structural-functional method in the course of systemic investigation and substantiation of the methodological toolset of enterprise reputation assessment and the method of logical generalization when analyzing the evolution of scientific views on the nature of the notion "reputation". The information base of this research is the monographic works and scientific publications on relevant subjects. Findings. Authors have substantiated the theoretical aspects of enterprise reputation, according to which the reputation of an enterprise is formed under the influence of both intangible and tangible factors. Approaches to defining reputation of an enterprise were systemized, with their new classification proposed, which distinguishes the immanent-functional, value, emotional (image), monitoring, market, and integrated approaches. Current methodological toolset of enterprise reputation assessment has been analyzed, and the scope of its application has been determined, as well as the main advantages and disadvantages. An algorithm for evaluating an enterprise reputation has been developed, in accordance with the proposed theoretical approach, a market share, and the totality of consumers values. Practical implications. Results of this study could form the basis for forming a policy of an enterprise concerning the activation of reputation management processes with the purpose of strategic development of the enterprise and in order to faster meet the expectations of its stakeholders, which would provide a synergistic effect. Originality/Value.Authors proposed to define the essence of the notion of an enterprise "reputation", which, in contrast to existing interpretations, focuses on the cognitive-contemplative characteristic of an enterprise, which is formed based on the results of comparing the totality of tangible, intangible, personal, and social values, inherent to its external and internal stakeholders; changing them in time and space indirectly affects positioning of the enterprise in the market as a result of change in the way its stakeholders perceive it. Research limitations/Future research. Results of this study should be laid at the basis of the implementation of the proposed algorithm for assessing reputation in the process of enterprise management. Paper type - theoretical.