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Introduction. In the age of digitalization of the public space of communication, social media acts as a new channel of interaction between power and society. On the one hand, electronic forms of public communication formulate a political course and influence the political behavior of the electorate, and on the other hand, replace mass communication by a network. Twitter's technological capabilities, being an electronic form of public communication, are addressed by representatives of the political elite in the USA.

Methods and materials. The work uses network and communicative approaches, methods of situational analysis. The author addresses statistics and Twitter accounts of American politicians.

Analysis. As a result of the computerization and the global spread of the Internet, social media has become an integral part of modern politics. The social network Twitter acts as a new communicative practice in the system of public administration of the USA. For President D. Trump, Twitter is an effective source and platform for presenting his position on domestic and foreign policy issues.

Results. Twitter, being an interactive Internet platform based on the principles of network communication, is part of Twitter diplomacy implemented in the United States. The politicization of Twitter in the United States is targeted and ensures the interaction of the highest authorities and the electorate. Twitters functionality is used in modern American politics to shape the image characteristics of individual politicians and the country as a whole.

Industrial partisan preference may be formally modeled as the joint consequence of pressures from labor and the differential impact of the world economy on particular businesses. This "basic" and static model, when extended to cover the money market, can be used to examine questions of political development, including the effects of fluctuations in national income on political coalitions. American institutions and public policy during the New Deal are used to test the theory against empirical evidence, much of it from new primary sources. The rise of the New Deal coalition is traced to changes in the American industrial structure deriving from the boom of the 1920s and the reversal of the U.S. financial position that resulted from World War I, in addition to the well-known labor militancy of the 1930s. The effect of these changes was the rise of a (Democratic) political coalition dominated by capital-intensive, multinationally dominant firms and industries with a strong interest in free trade and a historically unprecedented ability to cope with major industrial upheavals without resort to force. The major public policy initiatives of the New Deal are reexamined from this standpoint.