Race-of-Interviewer Effects in a Preelection Poll: Virginia 1989
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 55, Heft 3, S. 313-330
ISSN: 0033-362X
In the 1989 Va gubernatorial campaign, all published preelection surveys overestimated the vote share of the black candidate & eventual victor, Douglas Wilder. Here, a social desirability interpretation of the polls' inaccuracies is offered, hypothesizing that claiming support for Wilder was the socially desirable response for some whites, in light of the fact that the interviewer was black. Analysis of telephone survey data from 256 registered Va voters, reveals a race-of-interviewer effect of 8-11 percentage points; the effects were greatest among white Democrats & among whites uncertain of their vote intention. Implications of these findings for race-of-interviewer research & for improving the accuracy of preelection forecasts in racially-mixed contests are discussed. 5 Tables, 26 References. Adapted from the source document.