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Public relations give opportunity to the organization to present its image and personality to its own "public"- users, supporters, sponsors, donors, local community and other public.It is about transferring the message to the public, but that is a two-way street. You must communicate with your public, but at the same time you must give opportunity to the public to communicate easier with you. The real public relations include dialog – you should listen to the others, to see things through their perspective. This elaborate is made with the purpose to be useful for every organization, not for the sensa-tional promotion of its achievements, but to become more critical towards its work. Seeing the organization in the way that the other see it, you can become better and sure that you are giving to your users the best service possible.

Über die Auswirkungen des sogenannten New Public Managements auf das Personal des öffentlichen Sektors ist bereits vieles gesagt worden. In diesem Beitrag wird in diesem Zusammenhang die "Public Service Bargain"-Perspektive verwendet, welche die Bedeutung von gegenseitigen Erwartungen und Verpflichtungen zwischen öffentlichem Personal und dem gesamten politischen System in den Mittelpunkt rückt. Aus dieser Sichtweise werden die etablierten Kernaussagen zum deutsch-britischen Reformvergleich mit dem Ergebnis überprüft, dass viele bisherige Stereotype revidiert werden müssen. Dabei geht der Beitrag in vier Schritten vor: Erstens werden die überlieferten Sichtweisen zu den deutschen und britischen Reformerfahrungen im Bereich des öffentlichen Dienstes dargestellt. Zweitens wird die Perspektive der Public Service Bargains präsentiert, bevor sich, drittens, eine vergleichende Analyse der beiden Staaten anschließt. Auf diese Ergebnisse gegründet, wird abschließend der Mehrwert dieser Perspektive erörtert, den die Public Service Bargains für das Verständnis aktuelle Reformen und künftiger Entwicklungen beitragen.

AbstractPublished in 1997, the article "Treating Networks Seriously: Practical and Research‐Based Agendas in Public Administration" outlined the importance of networks for the field of public administration and suggested a series of research agendas that should be pursued. That argument has received substantial attention in the years since. Research on networks and networking has made substantial progress, particularly on some questions—the descriptive agenda, for instance, and some aspects of the practical agenda. However, considerable work remains to be done. More needs to be known about the ways in which networks and networking behavior can shape performance and affect the most salient values in our governance systems; better empirical theory is also needed in this regard. Such further developments would be of immense value to the practice of public administration. The world of public administration has for some time been treating networks seriously, but the work is far from complete.

AbstractThe recent evolution of administrative law has shown a gradual abandonment of a few notions considered central in the traditional description of the subject matter. Among these the notion of public interest stands out in a particular way.

Introduction. Estimation activity of general educational institution is one the most difficult administrative procedures. At the same time the problem is not in the estimation as definite procedure, but in the achievement exactly its objectivity. Among the reasons, which stipulate a certain problem, it is necessary to point out such ones: lack of agreed structure of educational services estimation on the basis of administrative technologies, imperfection of estimation methods, incompetence of experts.Purpose. Make analysis of modern administrative technologies of general education institution; having determined their main peculiarities. Results. Main modern administrative technologies of general education institution estimation are considered: expert estimation, certification, inspecting, diagnostics, monitoring, diagnostic monitoring, audit. The reasons which provoke the problem of objectivity of school activity estimation on the basis of administrative technologies, imperfection of estimation, incompetence of experts are analyzed. Analysis of peculiarities of modern education institution estimation methods, which experts use for this procedure is fulfilled, it includes: Standard program of complex control of educational institution; unified statement of subjects' keeping control concerning management, giving services in the sphere of secondary education, legislative demands in the sphere of compulsory secondary education. Approximate criteria of estimation of general education institution activity (have lost validity now but undoubtedly have methodical value), system of expert estimation of teaching-educational activity of O. S. Bodnar's schools providing general education. Originality. Personal structure of educational services estimation on the basis of administrative technologies with detailed characteristics of estimation forms on external level (educational and public bodies management) as well as on internal one (general education institution). The meaning "diagnostic monitoring" is substituted for "monitoring" on the basis of semantic dubbing-in. Audit is included in the technology of estimation, fulfilling on the external level by public, because this technology is directed exactly to the public estimation of educational institutions activity and besides on voluntary lines from latest. Forms of state control (certification and inspecting) are defined at the same as time as administrative technologies of estimation, but control and estimation in the present context are actually synonymic, because control from the state side provides first of all defining of correspondence of services given by school to state demands as well as inquiries of society. Conclusion. Estimation activity of institution has to become a foundation of its subsequent effective development, but it is possible under the circumstances of high level of this procedure objectivity. Both level of experts' readiness for the procedure of estimation and imperfection of estimation methods remain problematic now. With the bounds of subsequent research of the problem of general education institution activity it is necessary to pay attention to the development of innovation approaches concerning estimation methods of modern school activity.

Organizational learning can facilitate administrative innovation and it is affected by internal and external contexts. This paper applies Crossan et al's (1999)4I framework to examine the effect of internal and external factors on an organization's learning process and the extent of its innovation. A case study of a large public Australian university is used to gain insights about the process of administrative innovation. A resource-constrained environment characterized by significant reduction in government funding and increased competition has encouraged university leaders to pursue administrative innovation aimed at increasing efficiency.