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The influence of globalization in telecommunication companies has greatly increased the level of competition in the industry and they are forced to be competitive to survive. Different types of strategies are put in place in order to be profitable and competitive. All these strategies are directed to attract, retain and maintain customers for continuous profitability. However, majority of them hardly measure the impact of their strategic innovation on their customers. The paper seeks to explore the influence of competitive strategies embarked upon by selected telecommunication companies in Nigeria on their performance. The paper also examines how competitive strategies could be implemented for improved customer satisfaction, retention and loyalty. Three null hypotheses were postulated to test the relationship between lower prices and customer satisfaction, uninterrupted trunk services and customer loyalty, and customer complaint handling and retention. Only customers using telephone service were selected as respondents from Lagos State. The state was stratified in to 20 local government council area and questionnaires were distributed to 125 respondents in each of them. The completion rate of the questionnaire in each of them is between 103 and 110. Survey research design was adopted to carry out the study. A structured questionnaire was designed and validated through the construct validity and tested for confirmation using the KMO measure of sampling adequacy. It was also made reliable using Cronbach's Alpha test. From the study, findings revealed relationship between competitive strategies and customer satisfaction, retention and loyalty. The findings revealed that there is a relationship between competitive strategies, its constituents and performance of telecommunication companies. It is recommended that universal mobile telecommunication services (UMTS) operators should adopt the culture of competitive strategies since it can impact on their performance for achieving competitive advantage. ; Wpływ globalizacji na firmy telekomunikacyjne znacząco zwiększył poziom konkurencji w branży, ponieważ firmy te, aby przeżyć, zmuszone są ze sobą konkurować. Aby zapewnić sobie rentowność i konkurencyjność firmy te stosują rozmaite strategie. Wszystkie te strategie skierowane są na przyciągnięcie i utrzymanie klientów w celu zapewnienia ciągłej rentowności. Jednakże większość z nich nie mierzy wpływu strategicznych innowacji na klientów. Nasza praca próbuje zbadać wpływ strategii konkurowania, stosowanych przez wybrane firmy telekomunikacyjne z Nigerii, na ich efektywność. Artykuł ten bada również, w jaki sposób strategie konkurowania można by wdrożyć w celu podniesienia satysfakcji klienta, oraz utrzymania go i zapewnienia jego lojalności. Przyjęto trzy hipotezy mające sprawdzić relacje między niższymi cenami i satysfakcją klienta, nieprzerwanymi usługami a lojalnością klienta, oraz rozpatrywaniem skarg klienta a utrzymaniem klienta. Tylko klienci korzystający z usług telefonicznych ze Stanu Lagos zostali wybrani jako respondenci. Stan podzielono na 20 administracyjnych okręgów, kwestionariusze rozdano 125 respondentom w każdym obszarze. Stopa zwrotu wyniosła od 103 do 110 kwestionariuszy w każdym okręgu. Następnie przeprowadzono badanie. Zaprojektowano i przyjęto kwestionariusz ustrukturyzowany, dokonując walidacji przy zastosowaniu miary adekwatności próbki KMO. Zweryfikowano także rzetelność kwestionariusza stosując test alfa Cronbacha. Wyniki badań pokazały relacje między strategiami konkurowania a satysfakcją klienta, utrzymaniem i lojalnością. Badania ujawniły, że istnieje związek między strategiami konkurowania, ich składnikami, a efektywnością firm telekomunikacyjnych. Zaleca się, aby operatorzy usług UMTS zastosowali strategie konkurowania, ponieważ mogą one wpływać na ich efektywność w osiąganiu przewagi konkurencyjnej.

The influence of globalization in telecommunication companies has greatly increased the level of competition in the industry and they are forced to be competitive to survive. Different types of strategies are put in place in order to be profitable and competitive. All these strategies are directed to attract, retain and maintain customers for continuous profitability. However, majority of them hardly measure the impact of their strategic innovation on their customers. The paper seeks to explore the influence of competitive strategies embarked upon by selected telecommunication companies in Nigeria on their performance. The paper also examines how competitive strategies could be implemented for improved customer satisfaction, retention and loyalty. Three null hypotheses were postulated to test the relationship between lower prices and customer satisfaction, uninterrupted trunk services and customer loyalty, and customer complaint handling and retention. Only customers using telephone service were selected as respondents from Lagos State. The state was stratified in to 20 local government council area and questionnaires were distributed to 125 respondents in each of them. The completion rate of the questionnaire in each of them is between 103 and 110. Survey research design was adopted to carry out the study. A structured questionnaire was designed and validated through the construct validity and tested for confirmation using the KMO measure of sampling adequacy. It was also made reliable using Cronbach's Alpha test. From the study, findings revealed relationship between competitive strategies and customer satisfaction, retention and loyalty. The findings revealed that there is a relationship between competitive strategies, its constituents and performance of telecommunication companies. It is recommended that universal mobile telecommunication services (UMTS) operators should adopt the culture of competitive strategies since it can impact on their performance for achieving competitive advantage.

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Diskussion über Modelle, Konzepte und Entwicklung von Gesundheitszentren zur medizinischen Grundversorgung und Gesundheitsvorsorge der Bevölkerung. Auswertung von Pilot-, Forschungs- und Trainingsprojekten. (Fry)