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Many managers view marketing as a creative endeavor, not something that is measurable or manageable by numbers. But today's leaders in the C-suite demand greater accountability. They want to know that they are getting a return on their marketing investment. And to get that ROI number, you need analytics. This expectation is intimidating for the many sales and marketing managers who rely on marketing instincts, not metrics, to do their work. But Marketing Analytics Roadmap: Methods, Metrics, and Tools demonstrates that employing analytics isn't just a way to keep the CEO off your back. It improves marketing results and ensures marketers a seat at the table where big decisions get made. In this book, analytics expert Jerry Rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts. The result? You will acquire and keep more customers. Even better, you'll find that an analytics process helps the entire organization make better decisions, and not just marketers. Marketing Analytics Roadmap explains: How to use analytics to create marketing and sales metrics that guide your actions and provide valuable feedback on your efforts How to structure and use dashboards to report marketing results How to put industry-leading analytics software and other tools to good use How Big Data is shaping the marketing analytics landscape Sales and marketing teams that master marketing analytics will find them a powerful servant that enables agility, raises effectiveness, and creates confidence. Marketing Analytics Roadmap shows you how to build a well-planned and executed marketing analytics strategy that will enhance the credibility of your marketing team and help you not only get a seat at the big-decisions table, but keep it once there.

This is the fascinating and very personal account of Jerry Rubin as he begins his transition from social activist to millionaire businessman-a unique journey that lays bare his struggle to find himself as a man in the aftermath of the aborted Youth Revolution.

" At the beginning of the twentieth century, thousands of Japanese citizens sought new opportunities abroad. By 1910, nearly ten thousand had settled in Mexico. Over time, they found work, put down roots, and raised families. But until now, very little has been written about their lives. Looking Like the Enemy is the first English-language history of the Japanese experience in Mexico. Japanese citizens were initially lured to Mexico with promises of cheap and productive land in Chiapas. Many of the promises were false, and the immigrants were forced to fan out across the country, especially to the borderlands along the United States. As Jerry Garci;a reveals, they were victims of discrimination based on "difference," but they also displayed "markers of whiteness" that linked them positively to Europeans and Americans, who were perceived as powerful and socially advanced. And, Garci;a reports, many Mexicans looked favorably on the Japanese as hardworking and family-centered. The book delves deeply into the experiences of the Japanese on both sides of the border during World War II, illuminating the similarities and differences in their treatment. Although some Japanese Mexicans were eventually interned (at the urging of the US government), in general the fear and vitriol that Japanese Americans encountered never reached the same levels in Mexico. Looking Like the Enemy is an ambitious study of a tumultuous half-century in Mexico. It is a significant contribution to our understanding of the immigrant experience in the Western Hemisphere and to the burgeoning field of borderlands studies"--

Intro -- Blood Games -- Copyright -- Preface -- Part One: Terror in Smallwood -- 1 -- 2 -- 3 -- 4 -- 5 -- 6 -- 7 -- 8 -- 9 -- 10 -- 11 -- 12 -- 13 -- 14 -- 15 -- Part Two: Coming of Age -- 16 -- 17 -- 18 -- 19 -- 20 -- 21 -- 22 -- 23 -- 24 -- 25 -- 26 -- 27 -- 28 -- Part Three: Chasing Moog -- 29 -- 30 -- 31 -- 32 -- 33 -- 34 -- 35 -- 36 -- 37 -- 38 -- 39 -- 40 -- 41 -- Part Four: An Eye for an Eye -- 42 -- 43 -- 44 -- 45 -- 46 -- 47 -- 48 -- 49 -- 50 -- 51 -- 52 -- 53 -- Epilogue -- Gallery -- More from Jerry Bledsoe -- Connect with Diversion Books

The Southern Baptist Convention (SBC) experienced an intense struggle for control of the ideological direction of its denomination in the 1960s and 1970s. This book examines how the Conservative movement within the denomination took aim at reorienting the denomination away from its perceived liberal course and toward a clear and unquestioned affirmation of biblical inerrancy. This study investigates both the Elliott and Broadman Controversies. Since events do not take place in a vacuum, the conflicts are set in their respective historical contexts, both socio-cultural and religious. This projec.

The Bad Boys Chronicles is the true story of the dramatic exploits of a former bank robbery team member as he explicitly recounts his initiation to the criminal lifestyle and his downward spiral from juvenile delinquent to a man wanted by the F.B.I. for his membership within a multi-membered armed bank robbery team utilizing stolen vehicles to accomplish his nefarious goals and the climax of that lifestyle leading ultimately towards his self-redemption. The high speed car chases and even a helicopter pursuit will have you on the edge of your seat. Action packed reading.

Cover Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Introduction -- 1. The Beginning: 1903-1919 -- 2. The Roaring Twenties: 1920-1929 -- 3. The Great Depression: 1929-1939 -- 4. The Impact of War: The 1940s -- 5. A Country on the Move: The 1950s -- 6. Civil Unrest and Technology: The 1960s -- 7. More Technology: The 1970s and Early 1980s -- About the Connecticut State Police Alumni Association.

Part 1. Academic disciplines, specialization, and scholarly communication -- The critique of disciplinary silos -- Dynamic disciplines -- Specialization, synthesis, and the proliferation of journals / (coauthored with Rebecca Henderson) -- Silos versus Web -- Receptivity curves: educational research and the flow of ideas -- Part 2. Interdisciplinary alternatives -- Antidisciplinarity -- American studies: interdisciplinarity over half a century -- Integrative undergraduate education -- Implementing interdisciplinarity -- Appendix: Data sources