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This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived

Cover -- Half Title -- Title -- Copyright -- Original Title -- Original Copyright -- Preface -- Contents -- 1. Observing and Understanding Human Interaction -- Some Observable Forms of Interaction -- Communication as Common to All Forms of Interaction -- Interaction as Mediating between Individual and Group Properties -- Part One: INDIVIDUALS' ATTITUDES -- 2. The Organization of Psychological Activities -- The Nature of Motivation -- The Acquiring of Motives -- Complex Motivation and the Organization of Psychological Processes -- Attitudes -- Overview -- 3. The Nature of Attitudes -- Some Formal Properties of Attitudes -- Attitudes and Overt Behavior -- Influence or Attitudes on Other Psychological Processes -- Overview -- 4. Attitude Change -- The Primary Conditions for Attitude Change -- Attitude Properties and Attitude Change -- Persuasion and Attitude Change -- Strategies of Attitude Change: An Overview -- 5. The Organization and Stability of Attitudes -- The Stable Single Attitude -- Attitude Organization -- The Inclusive Principle of Balance -- Attitude Organization and the Resistance of Attitudes to Change -- Focal Objects of Attitude Organization -- The Outcomes of Imbalance -- Overview -- Part Two: PROCESSES OF INTERACTION -- 6. Interpersonal Perception -- Psychological Processes in Interpersonal Perception -- Accuracy in Interpersonal Perception -- Reciprocal Perception by Interacting Persons -- 7. Communicative Behavior -- The Nature of Messages -- Psychological Processes in Message Sending -- Psychological Processes in Message Receiving -- Interpersonal Processes -- Overview -- 8. The Formation of Group Norms -- Consensual and Shared Attitudes within Groups -- The Nature of Group Norms -- Group Norms and the Sharing Process -- Imperfect Sharing of Norms -- Overview -- 9. Interpersonal Response.