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In: The major gifts report: monthly ideas to unlock your major gifts potential, Band 17, Heft 3, S. 4-4
ISSN: 2325-8608
In: Young consumers: insight and ideas for responsible marketers, Band 9, Heft 4, S. 308-315
ISSN: 1758-7212
PurposeThis paper aims to explore the topic of gift‐giving to children, highlighting some of the issues that provide insight into how consumers might be making their choices.Design/methodology/approachA total of 285 personal interviews were conducted using a structured questionnaire. All participants were aged 18 or over, and had purchased a gift for a child aged under‐13 within the previous three months.FindingsThe findings of this study are that kinship, gender of the buyer, and the presence of siblings are related to the type of gift bought, including how traditional or contemporary it is, how educational it is, and whether the gift is reflective of the child's personality.Practical implicationsUnderstanding the purchasing behavior of shoppers giving gifts to children allows marketers to participate in important stages in societal development.Originality/valueThis paper provides insight into the purchasing behavior of consumers when buying gifts for children.
In: The major gifts report: monthly ideas to unlock your major gifts potential, Band 22, Heft 6, S. 5-5
ISSN: 2325-8608
In: The major gifts report: monthly ideas to unlock your major gifts potential, Band 21, Heft 4, S. 1-1
ISSN: 2325-8608
In: The major gifts report: monthly ideas to unlock your major gifts potential, Band 20, Heft 6, S. 5-5
ISSN: 2325-8608
The Great Gift for Someone Special is the perfect gift for a friend, family member, or anyone special in your life. A compilation of quotes about kindness, courage, authenticity, and communication from Brock Tully-inspirational speaker and founder of the World Kindness Concert. Featuring hand-drawn illustrations, Tully's book shares 'thoughts' to warm your heart
In: Nonprofit communications report: monthly communications ideas for nonprofits, Band 13, Heft 3, S. 3-3
ISSN: 2325-8616
In: The volunteer management report: the monthly idea source for those who manage volunteers, Band 21, Heft 7, S. 6-6
ISSN: 2325-8578
In: Man: the journal of the Royal Anthropological Institute of Great Britain and Ireland, Band 21, Heft 3, S. 453
In: IEEE technology and society magazine: publication of the IEEE Society on Social Implications of Technology, Band 38, Heft 4, S. C2-C2
ISSN: 0278-0097
In: ICMA public management magazine: PM, Band 90, Heft 11, S. 2-3
ISSN: 0033-3611
In: Ebony, Band 56, Heft 8, S. 90-93
ISSN: 0012-9011
In: Ebony, Band 62, Heft 9, S. 180-191
ISSN: 0012-9011
In: Aspasia: international yearbook of Central, Eastern, and Southeastern European women's and gender history, Band 2, Heft 1
ISSN: 1933-2890