Political Relationship Marketing
In: Political Marketing: Theory and Concepts, S. 113-132
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In: Political Marketing: Theory and Concepts, S. 113-132
In: Social work: a journal of the National Association of Social Workers
ISSN: 1545-6846
In: The journal of business & industrial marketing, Band 36, Heft 8, S. 1520-1533
ISSN: 2052-1189
Purpose
This study aims to explore the links among supplier relationship (SR), customer relationship (CR) and supply performance (SP): cost, flexibility, partnership and responsiveness for manufacturing sector in Thailand.
Design/methodology/approach
Having extensively reviewed literature, the survey instruments were proposed and validated by experts and statistical techniques. Path analysis of structural equation modeling was used to assess the hypotheses.
Findings
It revealed that CR has significant positive direct effects on every SP construct. SR has a significant positive direct effect on CR but has no significant positive effects on SP. However, SR has significant positive total effects and indirect effects on every SP through CR.
Originality/value
This study presents insights into the arguments about the links among SR, CR and SP. SR should not be introduced alone. It should be applied together with CR to improve SP.
In: Diplomatic history, Band 47, Heft 2, S. 363-366
ISSN: 1467-7709
In: Institutionalised children explorations and beyond, Band 6, Heft 2, S. 196-197
ISSN: 2349-3011
In: A Delicate Relationship, S. 218-233
In: Practice: social work in action, Band 25, Heft 2, S. 139-141
ISSN: 1742-4909
In: New Zealand international review, Band 37, Heft 4, S. 6-8
ISSN: 0110-0262
In: The spokesman: incorporating END papers and the peace register, Heft 108, S. 3-8
ISSN: 0262-7922, 1367-7748
In: Public policy research: PPR, Band 15, Heft 3, S. 142-147
ISSN: 1744-540X
The continued closeness of the political and media world post‐Blair is ruinous to both, argues John Lloyd. But it cannot be undone without a cultural revolution of global scale.