Abstract From an anthroposemiotic perspective, this article discusses the presence of trade names written in a language other than Spanish in Venezuela. The notion of identity formulated by García Gavidia and by Andacht is used, as well as notions of violence and symbolic efficacy by Bourdieu and the semiotics of culture by Lotman. An approach was made from the rationalist-deductive epistemological perspective, using the hypothetico-deductive method to analyze a corpus representing foreign trade names observed in Venezuela, which, however, merely served as an empirical control mechanism of deduction. Results reveal that such names are an expression of identity/otherness conflict; at the same time, they can be considered as a cultural text that bursts violently into another established text, by acting within the scope of a semiosphere that transform them into a device with cultural memory expressing an ideological hegemony.
Abstract In terms of semiotics, all human cultural phenomena and intellectual activities are expressed by signs to present different human achievements and the significance of human existence; they are all symbolized activities. The linguistic cultural study has a long history and is well achieved, but for the in-depth research there are more fields to cultivate. The study of linguistic culturology in terms of semiotics could result in some productive attempts: the study of the text of signs providing the research basis, the focus lying in the variations of signs information, and the secondary modeling system of signs making the research sphere; the dialogic relationship of signs building up the structure, and the dynamic equilibrium of semiosphere constructing the measurement. Above all, in terms of semiotics, the study of linguistic culturology must lead to new developments and discoveries.
Dante, Florenskii, Lotman : journeying then and now through medieval space / David Bethea -- Lotman's other : estrangement and ethics in culture and explosion / Amy Mandelker -- Pushkin's Anzhelo, Lotman's insight into it, and the proper measure of politics and grace / Caryl Emerson -- Post-soviet political discourse and the creation of political communities / Michael Urban -- State power, hegemony, and memory : Lotman and Gramsci / Marek Steedman -- The ever-tempting return to an Iranian past in the Islamic present : does Lotman's binarism help? / Kathryn Babayan -- The self, its bubbles, and illusions : cultivating autonomy in Greenblatt and Lotman / Andreas Schönle -- Lotman's Karamzin and the late soviet liberal intelligentsia / Andrei Zorin -- Iconic self-expression : bipolar asymmetry, indeterminacy, and creativity in cinema / Herbert Eagle -- Post-ing the soviet body as tabula phrasa and spectacle / Helena Goscilo -- Eccentricity and cultural semiotics in imperial Russia / Julie A. Buckler -- Writing in a polluted semiosphere : everyday life in Lotman, Foucault, and De Certeau / Jonathan H. Bolton -- Afterword : Lotman without tears
AbstractAmazigh literature has undergone a veritable historic shift from oral to written form, following the constitutional and institutional recognition of this indigenous language in Morocco and Algeria. We intend to seize this historic moment by focusing on a titrological analysis which, in our view, would be able to highlight the pragmatic side of a stammering literature that would like to proclaim its rebirth and speak to the world. The titular discourse of these novels, still in an experimental phase, informs us about the semiospheres that nourish and irrigate this writing that defossilizes a buried memory, repressed and threatened by the inexorable desymbolization process that traditional cultures are undergoing. This body of work could never be reduced to a simple scription of a narrative folklore that provides it with its cultural semantics; it is driven by the desire to integrate the international literary heritage by dialoguing with it and drawing inspiration from it.
Introduction: Semiotics of digital culture -- Part 1: Theoretic considerations -- Chapter 1. The digital semiosphere -- Chapter 2. The fall of textuality and the rise of interactivity -- Part 2: Semiotic explorations in experience economy -- Chapter 3. The copyright in the digital experience economy -- Chapter 4. Semiotics of experience and digital special FX -- Chapter 5. The market of football experience for the digital economy -- Chapter 6. Cultural transformations of love and sex in the digital age -- Chapter 7. Semiotics of transaction in digital age -- Chapter 8. Semiotic overview on legal tender and digital money -- Part 3: Collective and individual identities in digital culture -- Chapter 9. Identity in digital age: From nationalisms to the post-truth uses of collective symbols -- Chapter 10. Internet, the semiotic Encyclopedia and the Google effect -- Chapter 11. A semiotic exploration in the Web 2.0 emoti(c)onal discursivity in public debates -- Chapter 12. From textualism to hypertextualism -- Chapter 13. Identity and consumer rituals in Facebook -- Conclusions in Time of COVID-19.
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Abstract This study examines the relationship between disaster and religion by exploring three main questions: how religion shapes the interpretation of disasters and the subsequent recovery processes; how disasters transform religious practices; and how religious interpretations may coexist with scientific explanations of the same disaster. By focusing on the Aceh society's experience after the 2004 tsunami, this paper argues that Islam, which serves as the central modeling system of Aceh culture, played two interconnected roles in the post-tsunami period: one of providing explanations for the inexplicable disaster and the other of guiding the ensuing actions. Furthermore, the tsunami had a significant impact on the practice of Islam in Aceh, as demonstrated by the shift toward the Sharia system to create a more Islamic Aceh society in the future. This phenomenon thus serves as an example of an explosive change in a semiosphere, as explained by Juri Lotman. This paper also identifies the coexistence of religious and scientific interpretations of the tsunami among the Acehnese, highlighting their distinct social functions.
The current study aims to make an overall semiotic analysis of translation strategies used to reproduce the imagery and relevant cultural features in John Fowles' "The Collector." Regarding literary translation as a cross-cultural dialogue aimed to achieve both artistic and aesthetic effects contributes much to analyzing the semiotic features of the translated discourse and deciphering the relevant socio-cultural information decoded in the source language text. Therefore, it has been decided that translation is a communicative act that facilitates the transfer of meaning in a cross-cultural perspective and focuses on reproducing the source language semiosphere. The semiotic approach is well-established in translation studies with the subtlety of methods and criteria. Therefore, it was considered that the analysis of lexico-semantic, grammatical and stylistic translation strategies would usefully supplement and extend the scope of literary text research. In the current study, comparing the source and target language texts has shown that the translator employs various translation transformations to transmit the author's pragmatic intent and socially relevant information in the target language.
How do creative workers draw on their city context as they interpret their subjective career success over time? This article aims to answer this question with a qualitative study of 140 creative workers in Reggio Emilia, Italy. The results illuminate how subjective career success stems from a need for recognition that draws on a city's identity. Mobilising Lotman's concept of semiosphere, we propose that creative workers use city identity to understand what 'soft' factors they can harness from the city context. They filter city identity based on three recognition-related needs that are contingent on their level of work experience. Our contribution is threefold. First, we provide a nuanced view of the social and symbolic context in which careers are embedded, highlighting its multilayered, multivocal and multimodal nature. Second, we provide a fine-grained understanding of the interplay between an individual's career need for recognition and their interpretation of city identity. Third, we shed light on recognition as a facet of subjective career success, which is particularly relevant to creative workers.
The 2016 US elections offer the opportunity for interpretation within a continuum of semiotic processes. This is particularly acute in regards to previous events, such as the visit in August 31, 2016 of US president candidate Donald Trump to Mexico. This paper aims to approach this political event as a cultural text containing several subtexts with diverse layers of meaning production: the mentioned visit as a candidate; Mexican president Peña Nieto's dismissal of secretary Videgaray; Candidate Trump's rally in Phoenix, Arizona, USA. Drawing from Lotman's ideas, special attention is given in this semiotic process to the inflection point where the paths of history cross and become unpredictable (1999; 2013; 2000). Also, it incorporates this theorist views about the concept of text and semiosphere (1996), in particular as container of collective cultural memory, and meaning production, as well as a point of view from a gender perspective. The analysis includes rhetorical devices, such as ad populum and ad hominem arguments, metaphors, as well as pragmatic strategies, such as intensifiers and attenuators to appeal to audience emotions, which make evident a populist right wing ideology embedded in political discourse.
The studies of Ugo Volli on philosophy of communication recall, in some occurren- ce, the conception of ecology to describe the mode of operation of communication, which is considered as an ecosystem with the characteristic of the lotmanian semio- sphere: autonomy and autopoietics, interlinking and stratification. The article aims to attach this conception to the digital communication, focusing on the morphology of texts and its informational payload structured in data sequences and discrete unity, and exploring two approach which can be applied in scientific research. These ones are indicative of a empiricism that is allowed by the modularity of digital object. Secondarily, the virtuality and the abstractness of data will be consider as the fundamental condition of an invisible informational semiosphere whose mani- pulation and automatization are representative of forms of power and knowledge negotiations. In the last part it will try a parallelism with the traditional ecology about the loss of biodiversity, the pollution issues and the scares of a pervasive and automated technology, with the purpose to juxtapose a politics of language, in particular of informatic and programming language, by a semiotic of digital cultures.
El artículo propone una comprensión topológica del discurso político actual. La semiosfera, es decir, el espacio conceptual dentro del cual vive una cultura como un conjunto de dinámicas de significado, está constantemente llena de procesos de agregación y desintegración de comunidades. La evolución tecnológica acompaña, expresa y altera esta tensión. En el período medieval, las comunidades se formaban y deshacían alrededor de fronteras geográficas: las personas se mataban entre sí por la posesión de un terreno fértil o de un acceso al mar. En la modernidad, la lucha por las fronteras físicas se mantuvo, pero se entrelazó inextricablemente con el conflicto de ideologías: fronteras hechas de palabras y creencias dividieron a la Europa católica y protestante en líneas que se superpondrían y complicarían las de las fronteras geográficas. En la modernidad, se hizo más difícil representar confines, separar los propios de los demás, ya que sistemas de fronteras de diferentes órdenes comenzaron a cruzar sus líneas: en el mismo país, en la misma ciudad, incluso en la misma familia vivirían y a menudo se odiarían católicos y protestantes. La complicación ha explotado en la posmodernidad, especialmente con la producción de significado en una semiosfera cada vez más digital. Las comunidades continúan existiendo, pero mediante sistemas de membresía de intensidad variable, en los que los miembros están dentro y fuera de las líneas divisorias, de acuerdo con los registros ideológicos adoptados. ; The article proposes a topological understanding of the present-day political discourse. The semiosphere, i.e., the conceptual space within which a culture lives as a set of dynamics of meaning, is constantly teeming with the aggregation and disintegration of communities. Technological evolution accompanies, expresses, and alters this tension. In the medieval period, communities were made and unmade around geographical borders: people would kill each other for the possession of a fertile ground, or an access to the sea. In modernity, the fight for the physical boundaries remained, but it inextricably intertwined with the conflict of ideologies: borders made of words and beliefs divided Catholic and Protestant Europe along lines that would overlap and complicate those of geographical boundaries. In modernity, it became more difficult to represent confines, to separate one's own ones from the others, for systems of borders of different orders began to crisscross their lines: in the same country, in the same city, even in the same family would live and often hate each other Catholics and Protestants. The complication has exploded in postmodernity, especially with the production of meaning in the semiosphere becoming more and more digital. Communities continue to exist, but by membership systems of varying intensity, where members are both inside and outside the dividing lines, according to the adopted ideological registers
Lotman's life and work / Tatyana Kuzovkina -- Lotman and Saussure / Ekaterina Velmezova -- Lotman and Russian Formalism / Mihhail Trunin -- Lotman and Jakobson / Igor Pilshchikov and Elin Sütiste -- Lotman and Bakhtin / Caryl Emerson -- Lotman and the Tartu-Moscow School of Semiotics / Merit Rickberg and Silvi Salupere -- Lotman in transnational context / Igor Pilshchikov -- Language / Suren Zolyan -- Text / Aleksei Semenenko -- Culture / Mihhail Lotman -- Communication / Winfried Nöth -- Modelling / Katre Pärn -- Narration / Wolf Schmid -- Space / Anti Randviir -- Symbol / Ilya Kalinin -- Image / Nikolay Poselyagin -- Memory / Renate Lachmann -- History / Taras Boyko -- Biography / Jan Levchenko -- Power / Pietro Restaneo -- Explosion / Laura Gherlone -- Semiosphere / Peeter Torop -- Lotman and French Theory / Sergey Zenkin -- Lotman and deconstructionism / Daniele Monticelli -- Lotman and cultural history / Marek Tamm -- Lotman and literary studies / Katalin Kroó -- Lotman and new historicism / Andreas Schönle -- Lotman and cultural studies / John Hartley -- Lotman and popular culture studies / Eva Kimminich -- Lotman and media studies / Indrek Ibrus and Maarja Ojamaa -- Lotman and social media studies / Mari-Liis Madisson and Andreas Ventsel -- Lotman and memory studies / Nutsa Batiashvili / James V. Wertsch and Tinatin Inauri -- Lotman and political theory / Andrey Makarychev and Alexandra Yatsyk -- Lotman and life sciences / Kalevi Kull and Timo Maran -- Lotman and cognitive neurosciences / Edna Andrews.
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Dystopian images: myth or reality? How to understand the risks in the field of progress from the perspective of semiotics of culture? In the article we propose a semiotic approach to the ethics of the relationship between humans and artificial intelligence products in a literary context. The literary dystopia of the early 21st century is built on the principle of "feeling for the future" (Shklovsky) and at the same time "taking a closer look at similar events in the past" (Lotman). From the point of view of semiotics, a person in a dystopia is an image of a "thinking reed": the ability to innovate is his evolutionary advantage. Human thought is comparable to geological force, and in this sense, Yuri Lotman's approach continues the intellectual tradition of Vladimir Vernadsky, from the biosphere to the semiosphere. Modern dystopias by Kazuo Ishiguro show us a society of the future with the division of human groups into 'reserve' and 'legitimate'. Clones and robots are proposed to be viewed not as soulless devices, but as works of art. Dystopian texts are the basis for thinking about the ethical behavior of a person of the future.
The article analyzes nationalistically motivated online hate speech on selected right-wing public Facebook pages in Croatia. The rise of historical revisionism and populism paved the way for the growing presence of hate speech, with the most salient example being the resurfacing of the World War II fascist salute Za dom spremni ("Ready for the Homeland") across different communicative situations. We account for the online dynamic of Za dom spremni as well as for the most frequent expressions of xenophobia that accompany the salute by presenting data gathered between 2012 – 2017 using Facebook Graph API. From the total of 4.5 million postings published by readers, those containing Za dom spremni and its variations were filtered and followed by the frequency and prevalence of the accompanying notions. By relying on cultural semiotics, we highlight the socio-communicative functions of hate speech on two levels. Firstly, the notion of the semiosphere helps us illustrate how hate speech is used to reproduce the idea of Croatianness as the dominant self-description. Secondly, we examine how the dominant self-description maintains the boundary between us and the other by merging diverse textual fragments and how their perseverance depends on the communicative situations they enter online.
Frontmatter -- Contents -- Author bios -- Introduction: Turning to the visual in digital discourse studies / Thurlow, Crispin / Dürscheid, Christa -- 1 Towards an embodied visual semiotics: Negotiating the right to look / Jones, Rodney H. -- Part 1: Besides words and writing -- 2 "Emoji invasion": The semiotic ideologies of language endangerment in multilingual news discourse / Thurlow, Crispin / Jaroski, Vanessa -- 3 Beyond the binary: Emoji as a challenge to the image-word distinction / Albert, Georg -- 4 Evolving interactional practices of emoji in text messages / Panckhurst, Rachel / Frontini, Francesca -- Part 2: The social life of images -- 5 Revisualization of classed motherhood in social media / Leppänen, Sirpa -- 6 Making Let's plays watchable: An interactional approach to gaming visualizations / Schmidt, Axel / Marx, Konstanze -- 7 Intimacy at a distance: Multimodal meaning making in video chat tours / Cserző, Dorottya -- 8 Visual bonding and intimacy: A repertoire-oriented study of photo-sharing in close personal relationships / Venema, Rebecca / Lobinger, Katharina -- Part 3: Designing multimodal texts -- 9 Multimodality and mediality in an image-centric semiosphere - A rationale / Stöckl, Hartmut -- 10 Designing "good taste": A social semiotic analysis of corporate Instagram practices / Portmann, Lara -- 11 Diachronic perspectives on viral online genres: From images to words, from lists to stories / Pflaeging, Jana -- 12 Social media influencers' advertising targeted at teenagers: The multimodal constitution of credibility / Meer, Dorothee / Staubach, Katharina -- Index
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