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India's soft power is on the rise, in parallel with its economic power as one of the fastest growing major economies in the world. This chapter discusses India's soft power within four domains: firstly, the democratic strengths of India, a particular distinction among the BRICS countries. As the world's largest democracy, India has retained and arguably strengthened democracy in a multi-lingual, multi-racial and multi-religious society. The second domain examines the diasporic dimension of India's international presence, increasingly viewed by Indian government and corporates as a vital resource for its soft power. As the world's largest English-language speaking diaspora, the Indian presence is visible across the globe. The third domain focuses on the emergence of an Indian internet – part of the Indian government's 'Digital India' initiative, launched in 2015 - and its potential for becoming the world's largest 'open' internet. The chapter argues that, with the government of Prime Minister Narendra Modi the push for digital commerce and communication is likely to increase. Already home to the world's second largest internet population, its creative and cultural industries, notably Bollywood, have the potential to circulate across various digital domains, resulting in globalized production, distribution and consumption practices. However, the chapter argues that these three domains of soft power will remain ineffective until India is able to eliminate its pervasive and persistent poverty, afflicting large number of its citizens.

Abstract. With the emergence of first political structures of the world, struggles between them gave rise to the concept of power. Since the ancient times, power has played an important role in the concept of international relations and made a significant contribution to the establishment of the discipline as an autonomous structure. The concept of power, which has always maintained its importance, has evolved in time and, for the time being, is known for its rather soft side. In this century, many academic studies that dealt with the soft side of the power have been published, however, while being mentioned in popular publications, the concept has not been favored in the academic publications in Turkey. With this dissertation that is the first study that deals with the soft power within the context of international relations, we intended to contribute to the filling of the void in the Turkish literature. For this purpose, we first discussed the concept of power and the soft power in every aspect. Afterwards, we analyzed the soft power potential of Turkey culturally, politically and within the frame of foreign affairs practices and essentially in the context of Middle East, Caucasus and Central Asia regions. As the soft power sources that may influence the national politics may vary for every country, we chose Azerbaijan as the model of this study and sought for an answer to the question, "How Turkey can possibly/efficiently have the soft power influence over Azerbaijan?". As the hypothesis of the study and the answer of the question, we considered the cultural link between these two countries would constitute the most important and effective soft power source. In the conclusion of the study, we interviewed a group of fifteen Azerbaijanis that consisted NGO members, journalists and academicians thus proved the hypothesis of the study.Keywords. Soft Power, Azerbaijan, Culture, Political Values, Foreign Affairs.JEL. B30, H19, H70, L31, P40.

This article pushes beyond hard power and soft power to insist on smart power, defined as the capacity of an actor to combine elements of hard power and soft power in ways that are mutually reinforcing such that the actor's purposes are advanced effectively and efficiently. It argues that advancing smart power has become a national security imperative, driven both by long-term structural changes in international conditions and by short-term failures of the current administration. The current debates over public diplomacy and soft power suffer from failures to address conceptual, institutional, and political dimensions of the challenge, three dimensions the author addresses in this article.

Japan can enhance its soft power, says the man who has done more than any other to articulate the concept, through assistance with developing countries, participation in U.N.-led peacekeeping operations, and encouragement of democracy. (Gaiko Forum)

Its vast energy resources … have the potential to make Russia a different kind of power in the twenty-first century from what it was in the twentieth. …

The concept of the existence of the Soft Power, developed by Joseph Nye, and which is based upon the resources that deepen the power of a State, may be identified today with other actors of the international scenario and the international organizations. The dynamics of the international cooperation, within these organizations, seem to accompany the existence of this type of power. And it is in this way that the phenomenon of the Francophonie has turned out to be a breeding ground for the study of a model of Soft Power which is exerted in the institutional level within organizations like the International Organization of la Francophonie – OIF – and in relation to the United Nations Organizations – UNO – and its operators like UNESCO, and in the bilateral level between States, for example, in the relationship of bilateral cooperation between France and Colombia. In order to verify such a statement, this research shows both a quantitative and qualitative reading of the actions which make evident the existence of such a type of power which turns out to be essential. ; Peer reviewed

Negotiation is a unique way of communicating with others in order to reach a mutually desired outcome. This book teaches the reader that everything is negotiable and shows them how to get what is desired through the negotiation process described. Learn how to ask and have others gladly give