PROCEEDINGS OF THE TWENTY-FIFTH ANNUAL CONFERENCE OF THE AMERICAN ASSOCIATION FOR PUBLIC OPINION RESEARCH
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Volume 34, Issue 3, p. 427-482
ISSN: 0033-362X
The 1970 AAPOR Conference was held May 21-24 at the Hotel Sagamore, Lake George, NY. It was chaired by Irving Crespi. An introductory note is presented by Ronald Gatty & John P. Robinson, Proceedings Ed's. The AAPOR Award for Exceptionally Distinguished Achievement was given to Archibald M. Crossley. The Presidential Address was given by Robert T. Bower (Bur of Soc Sci Res, Inc, Washington, DC), & entitled CAVEAT VENDITOR: SOME OBSERVATIONS ON RESEARCH SPONSORS AND PROFESSIONAL STANDARDS. It discusses 3 variants of client perspective in PO res & their relationship to professional norms-the adversary, with his interest in manipulative potentials & lack of interest in high technical standards; the soc action program official, who raises problems for res'ers in protecting the interests of their R's; & the proprietor who inhibits the full & free exchange of survey results. It is held that further attempts must be made to gain some consensus on standards in PO res. In THE IM- PACT OF THE SURVEY METHOD ON THEORY, abstracts of the following papers are given: Robin M. Williams, Jr (Cornell U, Ithaca, NY), 'Sociology and the Survey Method'; Albert G. Hart (Columbia U, New York, NY), 'Impact of Survey Research on Economic Theory'; Norman Bradburn (Nat'l Opinion Res Center, Chicago, Ill), 'Survey Research and Psychological Theory.' In COMMUNICATIONS THEORY REVISITED, the following are presented: Herbert E. Krugman, 'Electroencephalographic Aspects of Low Involvements: Implications for the McLuhan Hypothesis'; Clark Leavitt, 'Classic Models of Communications Effects and Innovations in these Models'; Bruce H. Westley (U of Kentucky, Lexington), 'Communications Theory and General Systems Theory: Implications for Planned Change.' In PUBLIC OPINION DATA AND OTHER REALITIES: A HISTORICAL PERSPECTIVE, the following are presented: Alfred O. Hero, Jr, 'American Public Opinion Versus Official US Foreign Policy: 1936-68'; Michael A. Rappoport, 'Trends in American Political Behavior'; Daniel Yankelovich, 'The Wrong Enemy.' In OPINION AND MARKET RESEARCH IN DEVELOPING NATIONS (WAPOR SESSION), papers are given by: Fred G. Burke (State U of New York, Buffalo), 'Some Grass Roots Attitudes Affecting Political and Social Integration in East Africa'; George M. Gaither, 'Research into Attitudes Toward the Free Enterprise System in Latin America'; Michel Hoffmann (Marcomer S. A., Paris, France), 'Recent Research in Western Africa.' In TOWARD RESPONSIBILITY IN THE REPORTING OF OPINION SUR- VEYS, the following presentations are made: Lucien Nedzi (Congressman, 14th District, Mich), 'Will Legislation Help?'; Philip Meyer (Russell Sage Foundation, New York, NY), 'The Journalist: Friend or Foe?'; Mervin D. Field, 'Response: The Researcher's View.' In TOWARD A THEORY OF PUBLIC OPINION, papers are presented by M. Brewster Smith (U of Chicago, Ill), 'Some Psychological Perspectives on the Theory of Public Opinion'; Sidney Verba (U of Chicago, 111), 'The Impact of Public on Policy'; TRACKING SOCIAL CHANGE: Richard Maisel (New York U, NY), 'Subjective Social Indicators: The Measurement of Well-Being'; Victor D. Beardsley, 'Monitoring the Environment through Community Leaders'; Lawrence Bloomberg (US Bur of the Budget, Washington, DC), 'Social Indicators: Their Past, Present, and Future'; Howard Baumgartel (U of Kansas, Lawrence), 'A Survey Approach to Measuring the Penetration of Modern Management Practices in India.' In CONSUMER ATTITUDES AND BUYING INTEN- TIONS AS AIDS TO MARKETING FORECASTING AND GOV- ERNMENT POLICIES (WAPOR SESSION), the following are included: Gordon Heald (London Business Sch, England), 'The Use of Consumer Attitude and Buying-Intentions Data as an Aid to Government Policymaking'; Wim de Jonge, 'Price Expectations and Time to Buy'; Jay Schmiedeskamp (U of Michigan, Ann Arbor), 'Understanding Why Consumer Attitudes and Expectations Change.' NEW DIRECTIONS IN ELECTION RE- SEARCH, includes: Robert C. Sorensen, 'Social Invention in Political Polling: An Urban Case History'; Samuel Lubell, 'The Hidden Crisis in American Politics'; William R. Klecka (Northwestern U, Evanston, Ill), 'The Use of Political Generations in Studying Political Change'; Derek W. Urwin (Yale U, New Haven, Conn), 'Persistence and Change in Western Party Systems, 1945-1968.' A section entitled, STUDENT AWARD PAPERS presents: Charles K. Atkin (U of Wisconsin, Madison), 'Reassessing Two Alternative Explanations of De Facto Selective Exposure'; Gary A. Mauser (U of California, Irvine), 'A Structural Approach to Predicting Patterns of Electoral Substitution'; Philip Palmgreen (U of Kentucky, Lexington), 'A Daydream Model of Communication: The Effect of Daydreaming on Message Reception and Comprehension.' NEW DIRECTIONS IN ANALYTICAL MODELS, ineludes: Russel Haley, 'Marketing Implications of the Perceptual Screen'; F. Gerald Kline, Marshall J. Graney, & Dennis K. Davis (U of Minnesota, Minneapolis), 'Mass Communication Theory and Nonmetric Models'; Leonard S. Kogan (City U of New York, NY), 'Multivariate Methods and Attitude Research.' BLACKS IN AMERICA TODAY: POLITICS, EDUCA- TION, AND CONSUMER BEHAVIOR, contains: Edith Arlen, 'Social Psychological Themes in Negro Life Styles'; Walter Reichman & Marguerite Levy (City U of New York, NY), 'Academic Motivation of College Discovery Program Students and Regular Matriculants in Community Colleges of the City University of New York'; Robert T. Riley & Thomas F. Pettigrew (Harvard U, Cambridge, Mass), 'Sources of White Support for Hatcher, Stokes, and Bradley.' RECENT RESEARCH IN IN- TERVIEWING, presents: Regina Loewenstein & Andre A. O. Varma (Columbia U, New York, NY), 'Effect of Interaction of Interviewers and Respondents in Health Surveys'; Fansayde Calloway (Nat'l Opinion Res Center, Chicago, Ill), 'Interviewers Wanted: No Experience Necessary'; Andre Laurent (U of Michigan, Ann Arbor), 'Memory and Information Retrieval in the Interview.' In NEW PERSPECTIVES IN CROSS- CULTURAL RESEARCH, the following are included: D. F. Haythorne, et al (U of Alberta, Calgary), 'Cross-National Differences in Reported Health Behavior'; Richard W. Brislin (Western Washington State Coll, Bellingham), 'Cross Cultural Attitude Measurement'; Alexander Szalai, 'The Timing of Everyday Activities in Twelve Countries'; F. B. Waisanen & Hideya Kumata (Michigan State U, East Lansing), 'Functional Literacy in Comparative Perspective.' YOUTH IN AMERICA TODAY: POLITICS, CIGARETTES, AND DRUGS, contains: Michael Maidenberg & Philip Meyer (Russell Sage Foundation, New York, NY), 'The Berkeley Rebels: Five Years Later'; Seymour Lieberman, 'Cigarette Smoking and the Teenager'; Eric Josephson (Columbia U, New York, NY), 'Adult Perceptions of Youthful Drug Behavior'; Ann F. Brunswick (Columbia U, New York, NY), 'Black Adolescents: Some of Their Self-Attitudes and Expectations of Life.' A brief report of the Annual Advisory AAPOR Business Meeting concludes the Proceedings. M. Maxfield.
