USE OF THE MASS MEDIA IN FRANCE AND EGYPT
In: Public opinion quarterly: journal of the American Association for Public Opinion Research, Band 32, Heft 4, S. 680-687
ISSN: 0033-362X
Data oon the use of newspapers, magazines,radio, TV, & cinema from samples of Me & Uc French & Egyptians are analyzed. A sample of 200 was selected in each country, approximately 50% M & 50% F, & all 18 or older. Income, educ & occup's are typical of the Mc & Uc pop of these countries in general. Me's & Uc's in both countries made more use of newspapers than of any other medium. However, a surprisingly large N of French R's did not see or hear any MM the day of the study. SES as measured by income, educ & occup was not a good predictor of media use by R's in either country. Men spent more time than women on the media. In Egypt, R's showed more interest in media advertising than did those in France. AA.