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Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Foreword -- Acknowledgements -- Introduction: The Urgent Need to Think (and Rethink) Innovation -- I.1. Critical philosophy of innovation and the innovator -- I.2. (Re)thinking innovation through philosophy -- 1. The Need to (Re)think Innovation -- 1.1. The innovation context: how far to innovate? -- 1.2. The innovation discipline -- 1.2.1. From reality to usurpation: the three stages of innovation -- 1.2.2. The three evolutionary stages of innovation -- 1.3. Attempting to expose innovation, the importance of philosophy 1.3.1. An objectification of innovation -- 1.3.1. An objectification of innovation -- 1.3.2. Reducing innovation -- 1.3.3. The future of innovation through its reversal -- 1.4. Philosophy as therapy -- 1.4.1. Modesty in the use of philosophy -- 1.4.2. Healing through philosophy -- 1.4.3. Innovator and philosopher, two sides of the same coin for a new way of being -- 1.5. Towards a thoughtful innovator -- 2. The Non-standard Philosophy for Thinking Innovation -- 2.1. Questioning philosophy -- 2.2. What is non-standard philosophy? -- 2.2.1. Non-philosophy -- 2.3. Using non-standard philosophy as a tool to (re)think innovation -- 2.3.1. Innovation in-Real -- 2.3.2. The principle of sufficient innovation -- 2.3.3. Innovation and ego -- 2.4. (Re)thinking innovation, a non-standard innovation? -- 2.4.1. The foundations of non-standard innovation -- 2.4.2. Non-standard innovation practice -- 2.5. "Invent philosophy!", let's invent innovation -- 3. A Phenomenology of Innovation -- 3.1. Passing through phenomenology -- 3.2. What is phenomenology? -- 3.2.1. Phenomenology and innovation? -- 3.3. Husserlian phenomenology to think innovation? -- 3.3.1. Return to the things themselves -- 3.3.2. Transcendental intentionality.

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