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The book's engaging narrative provides new ways of looking at many of the challenges facing the world in this century. As you explore contemporary issues including recent debates on gay marriage, cultural and economic globalization, population growth, hunger, and the survival of indigenous cultures, you will gain a better understanding of the cultural information you need to successfully navigate in today's global economy. The authors emphasize the diversity of humanity and reveal why an appreciation and tolerance of cultural differences is critical in the modern world

Draws on both science and humanism to explore the scope of contemporary anthropological fieldwork in practice. This thoroughly revised second edition also features new chapters addressing online ethnography; mixed methods and social survey research; and network and geospatial analysis.

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Detailed chapter outline -- List of illustrations -- Introduction -- CHAPTER 1 UNDERSTANDING ANTHROPOLOGY -- The science(s) of anthropology -- Physical or biological anthropology -- Archaeology -- Linguistic anthropology -- Cultural anthropology -- Conventional anthropology and beyond -- The continuing evolution of cultural anthropology -- The "anthropological perspective" -- Comparative or cross-cultural study -- Holism -- Cultural relativism -- Practicing anthropology -- Careers in anthropology -- Anthropology in careers -- Summary -- CHAPTER 2 UNDERSTANDING AND STUDYING CULTURE -- Defining culture -- Culture is learned -- Culture is shared -- Culture is symbolic -- Culture is integrated -- Culture is an adaptation -- Culture is produced, practiced, and circulated -- Culture is in places and things -- The biocultural basis of human behavior -- Studying culture: method in cultural anthropology -- Fieldwork in a globalized world: multi-sited ethnography -- The ethics of fieldwork -- Summary -- CHAPTER 3 THE ORIGINS OF CULTURAL ANTHROPOLOGY -- What makes cultural anthropology possible - and necessary -- The pre-modern roots of anthropology -- The Other in early modern experience and thought -- The nineteenth century and the "science of man" -- The history of institutions -- The institutionalization of anthropology in the nineteenth century -- The twentieth century and the founding of modern anthropology -- The anthropological crisis of the mid-twentieth century and beyond -- Summary -- CHAPTER 4 LANGUAGE AND SOCIAL RELATIONS -- Human language as a communication system -- The structure of language -- Phonology -- Morphology or semantics -- Grammar or syntax -- Pragmatics or sociolinguistics -- Making society through language: language and the construction of social reality.