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Biographical note: Stephan Moebius ist Professor für Soziologische Theorie und Ideengeschichte an der Karl-Franzens-Universität Graz und Vorsitzender der Sektion Kultursoziologie in der Deutschen Gesellschaft für Soziologie. Bei transcript erschien bisher u.a. »Kultur« (Einsichten. Themen der Soziologie, 2. überarb. Aufl. 2008) und »Das Design der Gesellschaft. Zur Kultursoziologie des Designs« (2012, hg. zus. m. Sophia Prinz).

Since its infancy, the pluralistic tendencies of the cultural studies project denied methodological and procedural consistency and resisted any disciplining of cultural studies as an attempt at authoritarian policing. Over the course of the 1980s, cultural studies continued to spread beyond the United Kingdom to Australia and the United States, initially, and the rest of the world soon thereafter. Movements towards the bridging of the longstanding divisions between fact and interpretation—between the social sciences and the humanities—under the sign of a principled approach to cultural democracy saw the Althusserian Marxism characteristic of earlier cultural studies scholarship expanded by way of a critical re/engagement of the works of Gramsci. This period of ideological critique allowed for a bold intellectual, political commitment to the re/conceptualization of culture as a site of class struggle, hegemonic formation, and structural signification. Particularly, the year 1986 saw major strides in this direction with the publication of monumental manuscripts by Stuart Hall, Ernesto Laclau, and Chantal Mouffe.

Intro -- Contents -- Preface -- Chapter 1 -- Incorporating Cultural Gamified Media in Our Daily Space for Exploring Alternate Reality Experiences -- Abstract -- Introduction -- Incorporating Virtuality in Our Daily Life for Alternate Reality Experience -- Incorporating Fictionality in Real Spaces -- Gamifying Real Spaces -- The GamiMedia Model -- Basic Model -- Semiotic Objects -- Case Studies -- Case 1: Animal Crossing -- Case 2: Pokémon -- Case 3: Uta no Prince-sama -- Cultural Implications -- Design Patterns for Designing Alternate Reality Experiences -- Design Patterns for Increasing Persuasiveness through Transmedia Storytelling -- Pattern A-1: Offering Vivid Visual Impact or Surprise Attracts Us to a Target Product (Living Thing, Physical Object, Informative Cue) -- Pattern A-2: Offering a Non-Fiction Story That Makes Us Believe a Target Promotion (Living Thing, Landscape, Symbol) -- Pattern A-3: Offering a Reality That Makes Us Believe the Fictional Story in a Target Promotion (Landscape, Occurrence, Symbol) -- Pattern A-4: Offering Empathy That Attracts Us to the Products in a Target Promotion (Living Thing, Occurrence) -- Design Patterns to Exploit Ideological Messages in Fictional Stories -- Pattern B-1: Express a Story's Ideological Message Clearly (Institutional Mechanism, Occurrence, Informative Cue, Symbol) -- Pattern B-2: Make Participants Play Essential Roles in the Story (Living Thing, Institutional Mechanism, Occurrences) -- Pattern B-3: A Person's Behavior Should Be Consistent with a Story's Ideological Goal. (Living Thing, Landscape, Occurrence, Symbol) -- Pattern B-4: Offer a Metaphor to Remind the Viewer of a Story's Ideological Message (Physical Object, Landscape, Institutional Mechanism, Occurrences) -- Design Patterns to Compose Multiple Fictional Stories

This article reviews the contribution of the discipline of Cultural Studies to that of Politics. It suggests that the study of popular culture opens up the realm of politics in a way that challenges the traditional boundaries of the discipline. By treating culture as 'ideology', Cultural Studies directs attention to the sites in which meaning is produced and contested. This in turn undermines any clear distinction between politics and culture and consequently demands a broader approach to 'the political' than has traditionally been taken by political science.

In 'Cultural Studies und Medienanalyse' wird der medienanalytische Ansatz der Cultural Studies umfassend vorgestellt. Bezogen auf den Gegenstand 'Medien' werden einerseits die Theorieansätze der Cultural Studies diskutiert und ihre forschungsgeschichtliche Entwicklung bis heute dargelegt. Andererseits werden die empirischen Studien der Cultural Studies aus den Bereichen der Produkt- und Diskursanalyse sowie der Rezeptions- und Aneignungsforschung ausführlich behandelt. In der dritten Auflage wurde das Buch im Hinblick auf die jüngste Forschung aktualisiert und erweitert. Dr. Andreas Hepp ist Professor für Kommunikationswissenschaft am Fachbereich Kulturwissenschaften der Universität Bremen.

Suggests that the study of popular culture opens up the realm of politics in a way that challenges the traditional boundaries of the discipline. Cultural studies, by treating culture as "ideology," focuses on sites in which meaning is produced & contested, in turn, undermining any clear distinction between politics & culture. Consequently a broader approach to the political is demanded than has traditionally been taken by political science. 25 References. Adapted from the source document.