Suchergebnisse

Connecting Online -- How Social Media Got Started -- Social Media Today -- Good or Bad? -- Staying Safe -- Talk to an Adult -- Staying Private -- Spotting Scams and Fake News -- Taking a Stand -- Glossary -- For More Information (Includes books and websites) -- Index.

Media and Left; Copyright; Contents; Foreword; List of Tables and Figures; List of Contributors; Introduction; 1 The Spectre of Marx; 2 Culture, Communication, & Ideology = Forms of Work; 3 Media Power and Class Power: Overplaying Ideology; 4 The Cultural Apparatus of Monopoly Capital: An Introduction; 5 The War Against Democracy in the UK; 6 Infamy and Indoctrination in American Media and Politics; 7 U.S. Media and the World; 8 The Evolving Business Models of Network News?; 9 Corporate Social (Ir)Responsibility in Media and Communication Industries

Cover -- Contents -- Illustration -- Case -- Preface -- Foreword -- Acknowledgements -- Spacial Thanks -- Future of Indian Media -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- References -- About the Author.

Machine generated contents note: Foreword -- Why do a media interview? -- Have something newsworthy to say! -- When to decline a media interview -- Summary -- Exercises -- Preparing for your interview -- Basic information you need -- Anticipate the questions -- Know your organization's line on sensitive corporate issues -- What's topical in your industry that the journalist might ask you about? -- The role of your PR department -- Become a great spokesperson -- Get media trained -- Summary -- Exercises -- How to create a resonant message -- Make your business objective action-oriented -- No more than three key messages -- Constructing a 'message sandwich' -- Get to the point... -- Remembering your messages -- Summary -- Exercises -- Keeping your cool -- Too much adrenaline -- nervousness -- Too much adrenaline -- anger -- So should you ever lose your cool? -- The exceptions -- Not enough adrenaline -- over-confidence -- What's better: live or recorded? -- Summary -- Exercises -- Voice and body language -- Eye contact -- Posture -- Pace of delivery -- Other aspects of good voice and body language -- Dress sense -- Summary -- Exercises The perfect tone of voice -- A W.I.S.E tone -- Keeping your delivery as conversational as possible -- Using mind pictures -- All elements of wise working together -- Curtailing your curtness -- Finding the full stop -- Humour -- Summary -- Exercises -- Keeping control of the interview -- ABC: the bridging technique -- The helicopter technique -- The caving technique -- Avoiding the question -- rarely a good idea -- Repetition of key messages -- How to get off to a good start in a live broadcast interview -- Handling unfair questions -- The honest truth -- Apologising -- Getting your company name into a broadcast interview -- Off the record -- Summary -- Exercises08 Winning over sceptical and hostile audiences -- The spectrum of opinion -- Bridges of empathy -- Cooling things down -- Empathy must be genuine -- Attentive listening -- Empathy as a message -- The 'open sandwich' -- starting with your example or evidence then hitting the key message -- Insulting, offending and patronizing people -- Empathy in politics -- Does empathy work everywhere? -- Summary -- Exercises09 Crisis media interviews -- How not to handle a crisis media interview -- 'I'd like my life back' -- A formula for handling crisis interviews -- Concern/sympathy -- Action/explanation -- Concern and action working together -- Perspective -- Being ambushed or 'doorstepped' -- Summary -- Exercises -- Capitalizing on your interview -- Analyse what went well and not so well -- Use social media to ensure your interview is seen, heard or read by your target publics -- And if you don't like something the journalist wrote? -- Build a strong relationship with the journalist -- Summary -- Exercises

The right of the media in terms of its content generally includes issues related to various legal fields such as public law, civil law and criminal law. General regulation of information and public and private communication is one of the primary goals of the law on media in general ensuring communication infrastructure, diversity of opinion, protection of media users, data protection and youth, protection of intellectual property etc. The European Media Law (or entertainment law) as a new area of law has its beginnings in the reports of two parliamentary groups of the European Parliament published in the 1980 television policy. While codification of European media law began with the issuance of Directive (89/552 ECC) ("Television without borders") of the European Economic Community. Normative regulation of European media law derived from primary and secondary sources of European law. One of the greatest challenges of European media law is that under the principle of subsidiarity to harmonize member states' normative regulation.

How much of our media experience is shaped by the profit motive of media conglomerates? How much do we have freedom and power as members of an increasingly fragmented media audience? How do music, television and social media influence what we understand about friendship, fun, political events, democracy, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. Students will gain a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships

Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising.Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion

"The so-called "Middle Ages" (media æva) were the mediating ages of European intellectual history, whose commentaries, protocols, palimpsests, and marginalia anticipated the forms and practices of digital media. Edited by Thora Brylowe and Stephen Yeager, this ground-breaking collection of essays calls for a new, intermedial approach to old media periodizations and challenges the epochs of "medieval," "modern," and "digital" with the goal of enabling new modes of historical imagining. Essays in this volume explore the prehistory of digital computation; the ideology of media periodization; global media ecologies; the technics of manuscript tagging; the haptic negotiations of authority in medieval epistolarity; charisma; and pedagogy. Old Media and the Medieval Concept forges new paths for traversing the broad networks that connect medieval and contemporary media in both the popular and the scholarly imagination. By illuminating these relationships, it brings the fields of digital humanities, media studies, and medieval studies into closer alignment and provides opportunities for re-evaluating the media ecologies in which we live and work now."--

Cover -- Contents -- Acknowledgements -- Introduction -- Chapter outline -- 1 Living and Managing Diversity -- Living multi-culture, living (super)diversity -- From assimilation to multiculturalism -- From multiculturalism to integration or back to (new) assimilation? -- Media, diversity, policy -- Conclusion -- 2 Media Diversity and the Public Service Tradition -- Public service broadcasting -- Public service broadcasting, national culture and minorities -- Marketization and changes in public service broadcasting -- Public service broadcasting from multiculturalism to diversity and beyond -- New media and diversity of access -- Conclusion -- 3 Media Diversity and the Marketplace of Ideas -- The marketplace of ideas -- The question of perfect competition -- The limitations of advertising as a funding model -- Alternatives to advertising? -- The larger framework of deregulation and privatization -- Conclusion -- 4 Transnationalization of Media and Audiences -- The making of European television -- One-way flow of media contents -- A transnational media order -- Transnational media consumption -- New media technologies and transnationalization -- Conclusion -- 5 Diversity and Media Producers -- Journalists and their profession -- Women journalists -- Gendered news organizations and practices -- The case of ethnicity -- Conclusion -- 6 Diverse Societies, Diverse Contents -- Why and how democracies regulate media contents -- Public service broadcasting - positive requirements -- Impartial and balanced news -- Diversity and entertainment contents -- New media technologies - everyone a content maker? -- Conclusion -- Conclusion -- Bibliography -- Index.