Connecting Online -- How Social Media Got Started -- Social Media Today -- Good or Bad? -- Staying Safe -- Talk to an Adult -- Staying Private -- Spotting Scams and Fake News -- Taking a Stand -- Glossary -- For More Information (Includes books and websites) -- Index.
The right of the media in terms of its content generally includes issues related to various legal fields such as public law, civil law and criminal law. General regulation of information and public and private communication is one of the primary goals of the law on media in general ensuring communication infrastructure, diversity of opinion, protection of media users, data protection and youth, protection of intellectual property etc. The European Media Law (or entertainment law) as a new area of law has its beginnings in the reports of two parliamentary groups of the European Parliament published in the 1980 television policy. While codification of European media law began with the issuance of Directive (89/552 ECC) ("Television without borders") of the European Economic Community. Normative regulation of European media law derived from primary and secondary sources of European law. One of the greatest challenges of European media law is that under the principle of subsidiarity to harmonize member states' normative regulation.
Frontmatter -- Contents -- Acknowledgements -- Introduction / Roberts, Ben / Goodall, Mark -- Part 1: Experimental Media Archaeology -- 1. Media Archaeology as Laboratory for History Writing and Theory Making / Strauven, Wanda -- 2. Doing Experimental Media Archaeology. Epistemological and Methodological Reflections on Experiments with Historical Objects of Media Technologies / Fickers, Andreas / van den Oever, Annie -- 3. The Ghosts of Media Archaeology / Goodall, Mark -- 4. (game)(code). re-playing program listings from 1980s British computer magazines / Gazzard, Alison -- Part 2: Media Archaeological Theory -- 5. Cinema, Motion, Energy, and Entropy / Elsaesser, Thomas -- 6. Collector, Hoarder, Media Archaeologist. Walter Benjamin with Vivian Maier / Buse, Peter -- 7. Media Archaeology and Critical Theory of Technology / Roberts, Ben -- Part 3: Media Archaeology at the Interface -- 8. The Cube: A Cinema Archaeology / Piccini, Angela -- 9. Inventing Pasts and Futures. Speculative Design and Media Archaeology / Parikka, Jussi -- Index
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How much of our media experience is shaped by the profit motive of media conglomerates? How much do we have freedom and power as members of an increasingly fragmented media audience? How do music, television and social media influence what we understand about friendship, fun, political events, democracy, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. Students will gain a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross-promotion including synergistic marketing of mega-brands such as Harry Potter; promotional plugs in news media; repurposing media content, stars and brands across other media and outlets; product placement, and the integration of media content and advertising.Incorporating specialist literature, yet written in a clear, accessible style, the book combines three areas of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media, drawing on a range of examples from the United States and the United Kingdom. Synergy and intertextuality are explored alongside critical debates about the 'problems' of cross-promotion. The book also offers a critical evaluation of media policy responses from the late 1980s to the present, which the book argues, have failed to grapple with the problems of media power, market power and commercialism generated by intensifying cross-media promotion
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Machine generated contents note: Foreword -- Why do a media interview? -- Have something newsworthy to say! -- When to decline a media interview -- Summary -- Exercises -- Preparing for your interview -- Basic information you need -- Anticipate the questions -- Know your organization's line on sensitive corporate issues -- What's topical in your industry that the journalist might ask you about? -- The role of your PR department -- Become a great spokesperson -- Get media trained -- Summary -- Exercises -- How to create a resonant message -- Make your business objective action-oriented -- No more than three key messages -- Constructing a 'message sandwich' -- Get to the point... -- Remembering your messages -- Summary -- Exercises -- Keeping your cool -- Too much adrenaline -- nervousness -- Too much adrenaline -- anger -- So should you ever lose your cool? -- The exceptions -- Not enough adrenaline -- over-confidence -- What's better: live or recorded? -- Summary -- Exercises -- Voice and body language -- Eye contact -- Posture -- Pace of delivery -- Other aspects of good voice and body language -- Dress sense -- Summary -- Exercises The perfect tone of voice -- A W.I.S.E tone -- Keeping your delivery as conversational as possible -- Using mind pictures -- All elements of wise working together -- Curtailing your curtness -- Finding the full stop -- Humour -- Summary -- Exercises -- Keeping control of the interview -- ABC: the bridging technique -- The helicopter technique -- The caving technique -- Avoiding the question -- rarely a good idea -- Repetition of key messages -- How to get off to a good start in a live broadcast interview -- Handling unfair questions -- The honest truth -- Apologising -- Getting your company name into a broadcast interview -- Off the record -- Summary -- Exercises08 Winning over sceptical and hostile audiences -- The spectrum of opinion -- Bridges of empathy -- Cooling things down -- Empathy must be genuine -- Attentive listening -- Empathy as a message -- The 'open sandwich' -- starting with your example or evidence then hitting the key message -- Insulting, offending and patronizing people -- Empathy in politics -- Does empathy work everywhere? -- Summary -- Exercises09 Crisis media interviews -- How not to handle a crisis media interview -- 'I'd like my life back' -- A formula for handling crisis interviews -- Concern/sympathy -- Action/explanation -- Concern and action working together -- Perspective -- Being ambushed or 'doorstepped' -- Summary -- Exercises -- Capitalizing on your interview -- Analyse what went well and not so well -- Use social media to ensure your interview is seen, heard or read by your target publics -- And if you don't like something the journalist wrote? -- Build a strong relationship with the journalist -- Summary -- Exercises
For decades, public service broadcasting has played an important role in the provision of news and information in many European countries. Today, however, public service media (PSM) are confronted with numerous challenges, including the need to legitimise their role in an increasingly digital media environment. Against this background, this study examines the audience perspective on the topic with an international comparative approach. It analyses the population's assessment of, and attitudes towards, the performance of PSM. The aim is to identify what relevance is attributed to PSM by the public in the digital age and how they see PSM's role in comparison to other more recent (digital) media offerings. An online survey was conducted in three specifically selected countries: Germany, France, and the UK. Overall, the findings show that respondents attribute a clear role to PSM and distinguish it from other media offerings in the increasingly digital media environment. They rate the information quality offered by PSM as higher than that of most other media offerings. Respondents are more likely to value social media platforms for entertainment purposes than PSM. The findings also reveal differences in the evaluation of PSM depending on PSM news use, interest in news, political interest, as well as on demographic variables. On the other hand, differences between the individual countries overall were surprisingly small, pointing to the fact that PSM across the countries sampled are—with deviations—perceived to be performing better than (most) other media, despite being confronted with changes and challenges in their environment.
Soziale Medien gehören zum Alltagsleben der Menschen. Auch in der Politik hielten Social Media Einzug. Das essential gibt eine umfassende und prägnante Einführung in die Planung und praktische Anwendung von Social Media in der Kommunalpolitik. Es richtet sich an haupt- und ehrenamtliche Politiker. Nach einer kurzen Einführung in die sozialen Medien stellt es die wichtigsten Plattformen vor. Es werden Strategien und praktische Instrumente vorgestellt, die jeder Kommunalpolitiker in seiner digitalen Kommunikationsarbeit nutzen kann. Das Buch bietet einen Einblick in die wichtigsten Regeln und Funktionsweisen von Social-Media-Plattformen in der kommunalpolitischen Kommunikation. (Verlagsinformation)
Independent media constitute a crucial component of a liberal democracy, especially for the critical role they can play in advancing the pace of democratization. In the late Soviet era, after Gorbachev lifted state control of the media as part of his glasnost policy, they helped release the hold of communist ideology on society & then went on in the 1990s to mobilize public support for democratic development. Essentially the media constituted the "engine for democratization." More recently, however, the media have become less influential. This chapter focuses on why this has happened & what its implications are for the future of democracy in Russia. J. Stanton
Contents: Media, Environment, and Education – Metaphors as Meaning Design – A Field Walk Through the Media Ecosystem – Mapping the Media Literacy Ecosystem – The Media Literacy Ecosystem's Dominant Paradigm – Literacy – Media as Sustainability Education.
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In this article, we analyse how various macro- and meso-level factors influence news media's provision of hard news, an important element of media quality. The research draws on a content analysis of more than 100,000 news items between 2015 and 2019 from 53 print, radio, TV, and online news outlets in Switzerland, a small state with three linguistically segmented media markets, each of which is partially influenced by a large neighbouring country (Germany, France, and Italy). The research design takes into account the multi-dimensional character of hard news and allows for analysis with explanatory factors on different levels: On the meso-level, ownership types complemented with media types, and on the macro-level language regions of different market size. Findings show large differences in the importance of hard news overall and these findings are consistent across the three dimensions of hard news (topic dimension, focus dimension, style dimension). Hard news orientation differs especially between private and public media, but also within privately held media outlets, and less so within public media, which points to a general quality culture embedded within public media organizations. Thus, rather than by language region and the according media market size or by ownership types, quality differences can be best explained by media types.