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"This book aims at providing an updated view of the newest trends, novel practices and latest tendencies concerning the benefits, advantages, opportunities, and challenges that building an international successful process of making positive and constructive contributions for Sustainable Development Goals (SDGs) in terms of: (a) finding robust, sustainable, and inclusive development solutions capable to foster individuals' human rights, and generally make sure that no one is left behind in the Post-COVID-19 Era; (b) ensuring healthy lives and promoting well-being globally, for all at all ages, no matter the individuals' level of income, age, race, or gender; (c) promoting sustained, inclusive and sustainable economic growth in the Post-COVID-19 Era, based on equitable quality education for all people, thus promoting lifelong-learning opportunities capable to help individuals develop new skills, become more independent, and offer the opportunity to develop and to progress"--

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility

AbstractThe strategic approach of corporate social responsibility (CSR) can be associated with sustainable practices, being considered as a source of value creation that generates competitive advantage and superior performance for companies. This perspective notes that the use of economic, social, and environmental resources and capacities can individually contribute to improving business performance (BP). The present study analyzes the strategic influence of the economic, social, and environmental dimensions of CSR on the performance of small and medium‐sized enterprises (SMEs). Using a sample of 103 companies based in Brazil, the results indicate that SMEs can strategically use their resources and related capacities mainly for social and environmental issues, followed by the economic dimension of CSR, as an opportunity to create value and generate advantage competitive with rivals. Additionally, these three dimensions of CSR, with emphasis on the social aspect, can also provide better levels of BP in SMEs compared to competitors.

In the article the approaches to the social responsibility of business are investigated. The world experience of formation of models of social responsibility of business is analyzed. For Ukraine, the influence of governments on the formation of the system of corporate social responsibility, the strong role of international institutions and donors in the development of the concept of corporate social responsibility, the insignificant role of public and expert organizations and the media in shaping the social responsibility of business are characteristic.Features of the system of social responsibility on the railways of Ukraine are considered. Systemic changes in the economy and in the industry had a negative impact on the state of social responsibility in rail transport. For the further progressive development and active growth of public corporation "Ukrainian Railways" it is necessary to give priority to social policy issues and constantly raise the level of responsibility not only for clients but also for their employees. ; В статье исследованы подходы к социальной ответственности бизнеса. Проанализирован мировой опыт формирования моделей социальной ответственности бизнеса. Расмотрены особенности системы социальной ответственности на железных дорогах Украины. Отмечено, что системные изменения в экономике и в отрасли негативно повлияли на состояние социальной ответственности на железнодорожном транспорте. Для дальнейшего поступательного развития и активного роста ПАО «Украинская железная дорога» необходимо уделять первоочередное внимание вопросам социальной политики и постоянно повышать уровень ответственности не только перед клиентами, но и перед своими сотрудниками. ; В статті досліджено підходи до соціальної відповідальності бізнесу. Проаналізовано світовий досвід формування моделей соціальної відповідальності бізнесу. Розглянуто особливості системи соціальної відповідальності на залізницях України. Відзначено, що системні зміни в економіці і в галузі негативно вплинули на стан соціальної відповідальності на залізничному транспорті. Для подальшого поступального розвитку і активного росту ПАТ «Українська залізниця» необхідно приділяти першочергову увагу питанням соціальної політики і постійно підвищувати рівень відповідальності не тільки перед клієнтами, а й перед своїми співробітниками.

One of the main objectives of the companies is to serve society. Companies, in fulfilling this objective, managers and employees, government, partners and customers are obliged to observe. Intense competition in the day, these elements do not sufficiently take into account firms, economic, environmental, cultural and social development can not be expected to lend support to continue their lives as well be considered. Study, in the last days of the giant car companies, vehicle recall in their understanding of social responsibility has been taken in. © Medwell Journals, 2010.