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This book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible success of Selling Blue Elephants. In other words, the book is just slightly ahead of a sea change in consumer research, and may be one of the 'tipping points'. (Coincidentally, Malcolm Gladwell, the bestselling author, is a great admirer of Dr. Moskowitz).

Despite the promise for international development, despite the proven track record of exceptional loan repayment rates, and despite the development of competitive markets in countries like Bolivia, Peru and Bangladesh or the global expansion of microfinance access to tens of millions of new clients, little research has explored the impact this expansion has had on global poverty and economic and social development in general. To address this gap, this volume brings together leaders in the microfinance industry and researchers representing a range of academic disciplines. Our goal is to outline a multidisciplinary research agenda for the field. The topics addressed in this volume and the questions posed can serve to guide social scientists, technology experts, development specialists, investors, microfinance practitioners, policymakers and students

Normative Economics: An Introduction to Microeconomic Theory and Radical Critiques seeks to overcome the problem of taking an orthodox approach in economics introducing it in a critical way. The book covers social objectives and functions of economics; the development of a theory of commodity distribution and exchange; the determinating factors of different production techniques; the identification and determination of the combination of goods; the effects of locations and places on microeconomics; and the effects of time on microeconomics. Also discussed in the book are the implications of public policy; neo-classical economics; and other economic structures. The text is recommended not only for students of microeconomics, but also for economists and financial analysts, as it offers a different and refreshing approach to the subject.

This article aims to analyze how through the different organizational forms of the educational process of the subjects of the Macro-Microeconomics discipline can contribute to the understanding of the Guidelines of the Economic and Social Policy of the Party and the Revolution. To this end, a questionnaire was applied to students from the 1st to the 4th year of the Bachelor of Economics in order to create the database that was processed in the statistical software SSPS.v22, whose results allow to verify the high relevance of each of the subjects to fulfill the formative objective that the economist through his action must solve the most general and frequent processes that arise in the process of updating the economic model in guarantee of the development of the Cuban economy in the construction of socialism, with creativity, independence and honesty. ; Este artículo persigue analizar cómo a través de las diferentes formas organizativas del proceso docente educativo de las asignaturas de la disciplina Macro-Microeconomía se puede contribuir a la comprensión de los Lineamientos de la Política Económica y Social del Partido y la Revolución. Para ello se aplicó un cuestionario a estudiantes del 1ro al 4to año de Licenciatura en Economía con el fin de conformar la base de datos que fue procesada en el software estadístico SSPS.v22, cuyos resultados permiten comprobar la alta pertinencia de cada una de las asignaturas para dar cumplimiento al objetivo formativo de que el economista mediante su actuar deberá solucionar los procesos más generales y frecuentes que surgen en el proceso de actualización del modelo económico en garantía del desarrollo de la economía cubana en la construcción del socialismo, con creatividad, independencia y honestidad.

Aufgaben und Lösungen zu: -- 1 Einstieg in die Modellwelt der Mikroökonomik -- 2 Angebot und Nachfrage -- 3 Theorie der Unternehmung -- 4 Theorie der Haushalte -- 5 Spieltheoretische Grundlagen -- 6 Alternative Marktformen -- 7 Faktormärkte -- 8 Marktversagen.