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Johannesburg is most often compared with Sao Paulo and Los Angeles and sometimes even with Budapest, Calcutta and Jerusalem. Johannesburg reflects and informs conditions in cities around the world. As might be expected from such comparisons, South Africa's political transformation has not led to redistribution and inclusive social change in Johannesburg. In Emerging Johannesburg the contributors describe the city's transition from a post apartheid city to one with all too familiar issues such as urban/suburban divide in the city and its relationship to poverty and socio-political power, local

PurposeThe purpose of this paper is to present how the construct of relationship value (RV) has the potential to help suppliers understand how to create superior value in their customer relationships and ultimately improve their competitiveness. Nowhere is this truer than in the Canadian wood products industry, where sales to its most important market, the USA, have recently been dwindling. The paper seeks to present how RV was adapted in this research context and extended over elements of scope, range of potential applications, scale of measurement, and computational techniques.Design/methodology/approachA multiple‐case study was undertaken and consisted of the evaluation of 58 customer relationships for three wood products manufacturers.FindingsFindings highlight the necessary distinction between "value for" and "value of" customers when measuring relationship value from a supply perspective. Based on the value and orientation of exchange, a new segmentation of customer relationships emerges which differentiates "questionable", "supportive", "promising", and "strategic" relationships.Originality/valueThe case study will serve in the development of value‐driven relationship management approaches, which are likely to become a major source of competitive advantage, not only in the wood products industry, but in business in general.