Suchergebnisse

The Presidential Elections in the United States have always remained the focus of
attention for public and media. By playing the role of watchdog in the American
society, mass media looks keenly and deeply on the policies, personal life, and
character of Presidential Candidates during Presidential Elections of the country.
The study examines and compares news coverage of the United States of America's
(USA) Presidential Elections-2016 of two most Papular cable news television
networks, i.e., FOX and CNN. This quantitative content analysis study purposively
selected ninety news stories which were aired during the USA Presidential
Elections-2016 from August 7, 2016, to November 7, 2016. The chosen news stories
were analyzed according to the Framing theory's episodic and thematic frames.
The findings reveal that the CNN, a leading supporter of Hillary Clinton, frames her
more episodically and more thematically to Donald Trump in its stories. On the
other hand, the FOX News stories presented Donald Trump more in the episodic
frames and Hillary Clinton in more the thematic frames. The study concludes that
both news channels, FOX and CNN have mostly framed both USA Presidential
Elections' candidates; Donald Trump and Hilary Clinton episodically by focusing
more on their scandals and controversies related to their personal lives or character
rather than on their policies and debates.