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Contents -- Contributors -- Part I. Psychology, Economics, and Econometrics -- Chapter 1. Toward an Agenda for Behavioral Public Finance / Edward J. McCaffery and Joel Slemrod -- Chapter 2. Statistical, Identifiable, and Iconic Victims / George Loewenstein, Deborah A. Small, and Jeff Strnad -- Chapter 3. Distinguishing Between Cognitive Biases / Hanming Fang and Dan Silverman -- Part II. Behavior and Policy -- Chapter 4. Masking Redistribution (or Its Absence) / Jonathan Baron and Edward J. McCaffery

Human behavioral ecology (HBE) applies the principles of evolutionary theory and optimisation to the study of human behavioural and cultural diversity. Among other things, HBE attempts to explain variation in behaviour as adaptive solutions to the competing life-history demands of growth, development, reproduction, parental care, and mate acquisition. This book is a comprehensive introduction to the theoretical orientation and specific findings of HBE. It consolidates the insights of evolution and human behaviour into a single volume that reflects the current state and future of the field. It brings together leading scholars from across the evolutionary social sciences to provide a comprehensive and thought-provoking review of the state of the topic. Throughout, the authors explain the latest developments in theory and highlight critical debates in the literature, while also engaging readers with ethnographic insights and field-based studies that remain at the core of human behavioral ecology

U radu se raspravlja o nekoliko predloga za opsti normativni okvir koji bi obuhvatio nestandardne modele izbora. Vecina postojecih predloga izjednacava blagostanje sa dobrobiti. Neki pretpostavljaju da dobrobit proizilazi iz dobro definisanih ciljeva, i da ti ciljevi takodje dovode do izbora; trik je u tome da se formulise okvir u kom obrasci nepotpuno koherentnih izbora otkrivaju ciljeve koji nisu posmatrani. Drugi ostaju pri stavu da se dobrobit, a samim tim i blagostanje, mogu direktno meriti. Oba pristupa nailaze na ozbiljne konceptualne poteskoce. Jedan moguci pristup, koji su razvili Bernheim i Rangel (2009), definise blagostanje direktno u smislu izbora. On podrazumeva opste kriterijume blagostanja koji se direktno odnose na izbor, bez potrebe za bilo kakvom racionalizacijom koja potencijalno ukljucuje pretpostavke u vezi sa ciljevima i njihov odnos prema izboru. Kako korisne bihevioristicke teorije uopsteno predvidjaju visok stepen koherentnosti u ponasanju, takav kriterijum dovodi do iscrpnog i upotrebljivog normativnog okvira. (Izvorno, rad je objavljen pod naslovom Behavioral Welfare Economics u Journal of the European Economic Association, 7:2-3 (April-May, 2009), pp. 267-319. ? 2009 by the European Economic Association. Zahvaljujemo se profesoru B. Douglas Bernheim i MIT Press Journals na dozvoli za prevod i objavljivanje u nasem casopisu.).