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David J. Tietge examines the place and influence of scientific discourse in the popular consciousness of contemporary American society, offering critical strategies for recognizing, decoding, and understanding scientific language as it is used by both scientific and a-scientific agents and agencies.

Cover The New Formula For Cool -- Table of Contents -- Acknowledgements -- Introduction: Images of Technoscience in the New Millennium -- Structure and Methodology: A Road Map -- The Conquest of Cool: From American Counterculture to Global Dominance -- "We know it when we see it": The (Nearly) Impossible Task of Defining Cool -- Made in the USA? Cultural Origins of Cool -- Contemporary Cool: Directions, Trajectories, and Dead Ends -- What is Cool? A Summary -- The Formula for Cool: Technoscience, Information Aesthetics, and the Rise of the Nerds -- The American Information Society and the Crisis of Scientific Legitimation -- The Knowledge/ Information/ Post-Industrial/ Network Society: A Critical Overview -- Science in the Information Society -- The Crisis of Scientific Legitimation -- Cool Science: (De-)Legitimating Science in Popular Culture -- Nerd Alert: Science and the Popular -- Cultural Studies of Science -- Scientific Popularization, Popular Science, and Science in Public -- Science and/ in/ as Popular Culture: The Cool Approach -- Cool Forensics and the Spectacle of Technoscience in CSI: Crime Scene Investigation, CSI: Miami, and CSI: NY -- Welcome to Las Vegas/ Miami/ New York: The CSI Formula -- Conservation vs. Innovation: Cool as Strategic Juxtaposition -- C.ool S.exy I.ntelligent: CSI's Scientist-Detectives -- The Spectacle of Science -- Lab Work: Cool and the Aporia of Information -- Recapitulating the Lab -- Geek Cool and the Comedy of Science in The Big Bang Theory -- "It All Started With A Big Bang": The Comedy of Science in The Big Bang Theory -- Laughing At Science or Laughing With Science? Some Preliminary Remarks on the Subversive Potential of (Situation) Comedy -- "…a working knowledge of the universe and everything it contains": Science, Geek Culture, and the Other -- Geek Cool: Nonconformity and the Revenge of the Nerds.

Preface to second edition -- Acknowledgements -- Introduction -- Science, culture and society -- In the laboratory -- Scientific knowledge -- History -- Scientists and scientific communities -- Popular science -- Science fiction -- Science in a changing world -- References

Roger N. Lancaster provides the definitive rebuttal of evolutionary just-so stories about men, women, and the nature of desire in this spirited expose of the heterosexual fables that pervade popular culture, from prime-time sitcoms to scientific theories about the so-called gay gene

Popular values led by wisdom wisdom is one of the values that should be an orientation in the formation of Indonesian law. With this value, the resulting law is not only democratic but also guided by wisdom wisdom which is oriented to the benefit of the nation, not to groups, groups or individuals. Through the development of populist values-oriented legal science, legal products produced will have a responsive, even progressive, pro-life and welfare character of the Indonesian nation.