Suchergebnisse

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

ABSTRACTThis paper examines the critical interface between manufacturing, purchasing, and quality assurance by exploring the impact of two alternative structures of buyer and vendor communication on attempts to improve the quality of purchased items. Those two structures of communication are the parallel structure and the serial structure. The research analyzes and compares the advantages and disadvantages of these two specific communication structures; the results have implications for both researchers and managers. The analysis of data suggests that the parallel structure is associated with significantly higher levels of quality than the serial structure. From a managerial perspective, the results of the research suggest that manufacturers must consider the parallel communication structure as a viable alternative for improving the quality of purchased components. While this study has helped frame some key managerial issues, the need and opportunity for further research in related areas is delineated.

Good Talk, More MoneyIntroductionPoor-Quality Communication Miscommunication Noncommunication Misunderstanding Withholding InformationQuality CommunicationCommunication and LanguageQuality RelationshipsVirtues, Integrity, and TrustLifelong LearningSummaryReferencesWhat Happens When Two People Talk-At Work?The Basic Scoop on the Communication Loop Meet the Loop An Autopsy of the Loop The Loop Has Soul The Loop Has Issues The Loop Has CultureThe Formal Loop and Its Shadow Get Loopy with a Network of Communication LoopsNetworks of Loops Loop in Different Di

Objective: This study was designed to determine the effects of hearing loss, aviation headset type, flight workload complexity, and communication signal quality on pilots' performance in an army rotary-wing flight simulator. Background: To maintain flight status, army aviators who do not meet current audiometric standards require a hearing loss waiver, which is based on speech intelligibility in quiet conditions. Because hearing loss characteristics of hearing-impaired aviators can vary greatly, and because performance is likely also influenced by degree of flight workload and communication demand, it was expected that performance among hearing-impaired aviators would also vary. Method: Participants were 20 army helicopter pilots. Pilots flew three flights in a full motion-based helicopter simulator, with a different headset configuration and varying flight workload levels and communication signal quality characterizing each flight. Objective flight performance parameters of heading, altitude, and airspeed deviation and air traffic control command read-backs were measured. Results: Statistically significant results suggest that high levels of flight workload, especially in combination with poor communications signal quality, lead to deficits in flight performance and speech intelligibility. Conclusion: These results support a conclusion that factors other than hearing thresholds and speech intelligibility in quiet should be considered when evaluating helicopter pilots' flight safety. The results also support a recommendation that hearing-impaired pilots use assistive communication technology and not fly with strictly passive headsets. Application: The combined effects of flight environment with individual hearing levels should be considered when making recommendations concerning continued aviation flight status and those concerning communications headsets used in high-noise cockpits.

It should be borne in mind that the changes taking place in our society in the economic, social, political and cultural spheres also depend on the education system, which determines the intellectual potential of our country in the future and is a key condition for its development. At the same time, the growth of intellectual potential, the development of quality will not only increase the effectiveness of education, improve the system in this area, but also significantly affect the growth of all areas of this social system. That is why one of the strategic directions in education today is the identification of innovative activities of educational institutions as a key factor. This article discusses the role of innovative technologies and information and communication technologies in improving the quality of education.

The present study extended prior organizational communication research by testing whether job involvement moderates the relationship between perceived com munication quality and job satisfaction. Data were obtained via questionnaire from 93 managerial nurses at a large urban hospital in the northeastern United States. As hypothesized, the quality of information received from immediate supervisors, co-workers, and subordinates was positively related to job satisfaction among highly job-involved nurses, but was unrelated to job satisfaction among low job-involved nurses. Contrary to prediction, the quality of information received from the hospital administration was positively related to job satisfaction for both high and low job-involved nurses. I mplications of these results for future research and application are discussed.

Language is the most pervasive means of human communication. Drawing on research in communication and in the language sciences, the Handbook presents a rich picture of verbal communication addressing how explicit and implicit meanings are negotiated in conversations, arguments and narratives, covering the media and contexts of verbal communication, the impact of cultural and linguistic diversity and the assessment of verbal communication quality. Louis de Saussure, Neuchâtel, Switzerland; Andrea Rocci, University of Lugano, Switzerland.

The article presents the results of an empirical research aimed at understanding students' attitudes toward the communication they have with a teacher in a boarding school. The study was conducted on a sample of 67 subjects, 36 female and 31 male. For the purposes of this research, a descriptive method - a survey technique - was used. The analyzed results of the research show that the majority of students feel comfortable and relaxed in communication with the teacher. According to the students, communication in boarding schools can be improved by organizing workshops on verbal and non-verbal communication, greater commitment of teachers to communication with students and having more time and patience to listen to students. The results of the study show that students believe that teachers possess valid verbal and non-verbal communication skills and that teachers have more democratic communication than autocratic ones. To make the life and daily functioning of the students in the boarding school positive and effective, it is also necessary that the communication on the teacher-student relationship be of a good quality, healthy and successful. ; Published

A common method for measuring the quality of large firms' communication of environmental improvement (changes in business processes or practices to reduce ecological impact) in their reports and websites involves: looking for many environmental indicators; scoring the description of each indicator on the basis of the level of quality (e.g. vague or detailed); and totalling the scores. However, this method is too impractical and cumbersome for small and medium enterprises (SMEs). This paper proposes a modification of this method, which makes it more suitable for SMEs by condensing the various indicators used for large firms down to three broad indicators (land, air and water). It then offers a practical example of how the method can be used to measure the quality of environmental improvement communication by providing extracts from SME websites and illustrating each level of quality against each indicator. The paper then outlines how the method could be used to help SMEs produce higher‐quality environmental improvement communication and address their legal obligations when it comes to preparing environmental improvement content for their websites. The paper also summarises how the method can be used by other stakeholders such as industry associations, legal practitioners and local governments. Copyright © 2014 John Wiley & Sons, Ltd.

"An ideal textbook not only engages and excites students; it also provides relevant, contemporary, and high-quality support for instructors. Communication Matters, Fourth Edition, offers Connect, a flexible, groundbreaking, online learning platform that features LearnSmart, an adaptive diagnostic; hands-on learning activities; quizzes; and a fully integrated e-book. Connect enables instructors to better tailor class time to student needs and gives students more opportunities than ever for communication skills practice and assessment. I hope you will find this new edition of Communication Matters and its extensive instructional support to comprise a well-integrated package of engaging and contemporary materials for the introductory course"--

The development of society over the past decades has a technogenic character. Our reality is almost completely based, and also directly or indirectly dependent on IT systems that have penetrated virtually all areas. Despite the fact that the computer appeared relatively recently, and the first computer military networks only in the mid-60s of the last century, the whole world is already absorbed in cyberspace so that life without information and communication systems is no longer possible. The main element of the technogenic development of mankind is the Internet. It is the global network that today solves an infinite number of tasks set by man. The Internet has expanded the ability to work with a large amount of information and feel comfortable in the information environment. Internet technologies, of course, greatly facilitate the process of quick access to huge amounts of information. In addition, in some situations, many information data are available only in electronic form. A positive aspect is that the global network provides an almost unlimited opportunity for self-education in various fields: from playing the guitar and learning a foreign language to mastering web design and quantum physics.